Twitter’s de-algorithmizing ‘sparkle button’ rolls out on Android

After launching on iOS, Twitter is giving Android users the ability to easily switch between seeing the reverse-chronological “latest tweets” and the algorithmic “top tweets” feeds on their home page. The company announced the rollout at a media event in New York.

The “sparkle button” is a way for Twitter to appease long-time power tweeters while also shifting more of its user base to the algorithmic feed, which the company says has served to increase the number of conversations happening on the platform.

You can read more about the company’s algorithmic feed thinking here: