YouTube’s new AR filters will let you try on makeup with your favorite beauty gurus

Soon you can try out the exact lipstick your favorite beauty gurus wears without even leaving your couch.

Buying makeup is a commitment — how do you know if you really want to spend upwards of $40 on lipstick if you aren’t even sure you look good in it? No matter how hard makeup tutorials will try to shill holy grail products, you never know if a color will work on you without seeing it on your face first. 

Google announced Tuesday that this summer, YouTuber viewers will be able to try on products featured in makeup tutorials with the help of AR Beauty Try-On, while the tutorial is playing.

Through YouTube’s in-house branded content platform FameBit, which first partnered with the makeup brand MAC, influencers can up their ad game with interactive augmented reality products. 

As TechCrunch notes, plenty of apps already offer AR product try-ons, like Sephora’s Virtual Artist, Ulta’s GLAMLab, and L’Oréal’s Facebook partnership.

But YouTube’s new tool goes beyond just sampling products — it opens the door for unexplored sponsorship opportunities for brands and influencers alike. 

“We think they’ll help brands and advertisers make content more engaging, educational, and ultimately effective in driving purchase decisions,” Google’s statement concluded.