Technology
YouTube ads are getting more interactive
/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F854772%2F86c91c06-73fc-4df1-893c-5b421806bfe3.jpg)
Image: Jaap Arriens/NurPhoto via Getty Images
2018-10-01 16:12:44 UTCYouTube ads are about to get a lot more interactive.
The Google-owned video platform today announced a brand-new video advertising option that will allow users to buy or download what the ad is advertising — straight from the ad itself.
Before this announcement, advertisers had a more limited selection of interactive ad extentions from YouTube. Location extensions, for instance, can point viewers to a place related to the ad that’s close to them.
Now, advertisers will have a lot more options when it comes to these interactive extensions. For example, a movie trailer advertiser could show users local showtimes that they can click through and be taken straight to a site like Fandango or Atom. Viewers could also potentially download an app or booking a trip through these kinds of new YouTube ad extensions.
An example of a YouTube ad extension for a movie showtime
According to YouTube, Vodafone, Chili’s, 20th Century Fox, Headspace, and Maybelline are some of the brands that are already using the new ad extensions, which are limited to mobile devices for now.
As the online video industry continues to heat up with Facebook and Instagram looking to move further into YouTube’s space, platforms are going to constantly look to one-up the other. One of the main ways to do this will be to increasingly cater to advertisers, providing them with options that increase brands’ reach. Interactive, actionable ads sure look to be one way to do this.
The battle for advertising dollars will not only bring in more money for YouTube, but also the YouTube creators who create content for the site, perhaps convincing them to keep creating on this platform as opposed to another.
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,’script’,’https://connect.facebook.net/en_US/fbevents.js’);
fbq(‘init’, ‘1453039084979896’);
if (window.mashKit) {
mashKit.gdpr.trackerFactory(function() {
fbq(‘track’, “PageView”);
}).render();
}
Intel has already received $2.2B in federal grants for chip production
How to quit social media: This Gen Z-er has a plan
DeepSeek exposed internal database containing chat histories and sensitive data
How to watch ‘Babygirl’ at home: Streaming release date
Meta says end of fact-checking hasn’t impacted ad spend
A psychologist’s advice on how to limit social media’s harmful effects on kids
ChatGPT’s mobile users are 85% male, report says
NASA’s Webb telescope threatened with budget cuts. They would hit hard.
DeepSeek: Everything you need to know about the AI chatbot app
‘Jimpa’ review: Does Sundance’s buzzed-about queer family drama live up to the hype?
CES 2025 highlights: 12 new gadgets you can buy already
‘American Primeval’ review: Can Netflix’s grimy Western mini-series greatest ‘Yellowstone’?
Eight ways Mark Zuckerberg changed Meta ahead of Trump’s inauguration
Tesla launched the new Model Y in China. Here’s what you need to know
Meta ditches fact-checking for community notes ahead of second Trump term
Space calendar 2025: Here are the moments you won’t want to miss
How to donate to LA fire victims, and avoid falling for scams
CES 2025: Hands on with the airy Asus Zenbook A14
‘Night Call’ review: A bad day on the job makes for a superb action movie
Webb telescope just solved the ‘universe-breaking problem’
Intel has already received $2.2B in federal grants for chip production
How to quit social media: This Gen Z-er has a plan
DeepSeek exposed internal database containing chat histories and sensitive data
How to watch ‘Babygirl’ at home: Streaming release date
Meta says end of fact-checking hasn’t impacted ad spend
A psychologist’s advice on how to limit social media’s harmful effects on kids
ChatGPT’s mobile users are 85% male, report says
NASA’s Webb telescope threatened with budget cuts. They would hit hard.
DeepSeek: Everything you need to know about the AI chatbot app
‘Jimpa’ review: Does Sundance’s buzzed-about queer family drama live up to the hype?
-
Entertainment6 days ago‘Presence’s Steven Soderbergh and David Koepp on ghosts, horror, and hating winks
-
Entertainment7 days agoWhat are immigration red cards? How the internet is rallying behind undocumented workers
-
Entertainment6 days ago‘Pee-wee as Himself’ review: Paul Reubens’ documentary is a must-see for ‘Playhouse’ fans
-
Entertainment6 days agoTikTok ban: Influencers brace for an uncertain future
-
Entertainment5 days agoFilms by Black creators to watch on Netflix
-
Entertainment3 days ago‘Dimension 20’s ‘Gauntlet at the Garden’ was a euphoric experience for ‘Dungeons and Dragons’ fans everywhere
-
Entertainment6 days agoHow to stop doomscrolling with apps you already have
-
Entertainment3 days ago‘If I Had Legs, I’d Kick You’ review: Rose Byrne stuns in nauseating thrill ride about motherhood
