Technology
YouTube ads are about to get a little less skippable
You might soon be seeing less of that “skip ad” button over on YouTube.
In a video titled Want to earn more money from ad revenue?, posted on the platform’s official Creator Insider channel, YouTube announced a big change for its YouTube Partners.
Any channel that can monetize its videos will soon be able to implement non-skippable ads. Previously, as mentioned in the video, only select YouTube channels were able to run non-skippable ads.
In the video announcement, YouTube points out that advertisers pay more money for non-skippable advertisements, which in turn means more money for the creators who run these ads.
Earlier this year, YouTube set the maximum video length for non-skippable ads at 15-20 seconds, depending on a viewer’s location.
YouTube seems to be pushing its non-skippable ads as the preferred ad format over TrueView, ads viewers can skip after 5 seconds. Older video content that has TrueView ads enabled will be switched over to non-skippable ads by default, even if a channel wasn’t previously eligible for non-skippable ads. This means that if YouTube creators want their viewers to still be able skip ads on their video archives, they need to take action and switch the default or change the video ad settings in bulk.
While more money for creators obviously sounds good, a number of commenters on the video announcement point out that their audiences might completely click away from their video instead of waiting for the non-skippable ad to finish, thus denying them any ad revenue from that viewer at all.
Reached for comment, a YouTube spokesperson pointed Mashable to a support page detailing how creators can have control, somewhat, over what type of ads run on their videos. Via Adsense, they can block specific advertisers as well as entire ad categories. Creators will also be able to track non-skippable ad performance in their YouTube analytics to determine whether this ad format is best for monetizing their audience.
Non-skippable ads for all creators will begin rolling out next week.
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,’script’,’https://connect.facebook.net/en_US/fbevents.js’);
fbq(‘init’, ‘1453039084979896’);
if (window.mashKit) {
mashKit.gdpr.trackerFactory(function() {
fbq(‘track’, “PageView”);
}).render();
}
DeepSeek exposed internal database containing chat histories and sensitive data
How to watch ‘Babygirl’ at home: Streaming release date
Meta says end of fact-checking hasn’t impacted ad spend
A psychologist’s advice on how to limit social media’s harmful effects on kids
ChatGPT’s mobile users are 85% male, report says
NASA’s Webb telescope threatened with budget cuts. They would hit hard.
DeepSeek: Everything you need to know about the AI chatbot app
‘Jimpa’ review: Does Sundance’s buzzed-about queer family drama live up to the hype?
‘If I Had Legs, I’d Kick You’ review: Rose Byrne stuns in nauseating thrill ride about motherhood
‘Dimension 20’s ‘Gauntlet at the Garden’ was a euphoric experience for ‘Dungeons and Dragons’ fans everywhere
CES 2025 highlights: 12 new gadgets you can buy already
‘American Primeval’ review: Can Netflix’s grimy Western mini-series greatest ‘Yellowstone’?
Eight ways Mark Zuckerberg changed Meta ahead of Trump’s inauguration
Tesla launched the new Model Y in China. Here’s what you need to know
Meta ditches fact-checking for community notes ahead of second Trump term
Space calendar 2025: Here are the moments you won’t want to miss
How to donate to LA fire victims, and avoid falling for scams
CES 2025: Hands on with the airy Asus Zenbook A14
Webb telescope just solved the ‘universe-breaking problem’
‘Night Call’ review: A bad day on the job makes for a superb action movie
DeepSeek exposed internal database containing chat histories and sensitive data
How to watch ‘Babygirl’ at home: Streaming release date
Meta says end of fact-checking hasn’t impacted ad spend
A psychologist’s advice on how to limit social media’s harmful effects on kids
ChatGPT’s mobile users are 85% male, report says
NASA’s Webb telescope threatened with budget cuts. They would hit hard.
DeepSeek: Everything you need to know about the AI chatbot app
‘Jimpa’ review: Does Sundance’s buzzed-about queer family drama live up to the hype?
‘If I Had Legs, I’d Kick You’ review: Rose Byrne stuns in nauseating thrill ride about motherhood
‘Dimension 20’s ‘Gauntlet at the Garden’ was a euphoric experience for ‘Dungeons and Dragons’ fans everywhere
-
Entertainment6 days ago‘Presence’s Steven Soderbergh and David Koepp on ghosts, horror, and hating winks
-
Entertainment6 days agoWhat are immigration red cards? How the internet is rallying behind undocumented workers
-
Entertainment5 days ago‘Pee-wee as Himself’ review: Paul Reubens’ documentary is a must-see for ‘Playhouse’ fans
-
Entertainment5 days agoTikTok ban: Influencers brace for an uncertain future
-
Entertainment4 days agoFilms by Black creators to watch on Netflix
-
Entertainment3 days ago‘Dimension 20’s ‘Gauntlet at the Garden’ was a euphoric experience for ‘Dungeons and Dragons’ fans everywhere
-
Entertainment6 days agoHow to stop doomscrolling with apps you already have
-
Entertainment2 days ago‘If I Had Legs, I’d Kick You’ review: Rose Byrne stuns in nauseating thrill ride about motherhood
