Technology
You can now donate through stickers in Instagram Stories
Those Facebook birthday fundraisers are a common sight on the social media platform, and now there’s a similar call to donate to a chosen organization or cause on Instagram through Stories.
Now, while making a Story post, you can select a donation sticker from the menu of add-ons. The sticker will ask for a donation to your chosen organization, so viewers can click directly from the post to make a contribution. Followers don’t have to leave your Story to make a donation, and once they give, the sticker updates to “donated.”
Instagram assures that100 percent of all money brought in through the sticker goes to the nonprofit. A long list of organizations have donation stickers, including Black Girls Code, JED Foundation, No Kid Hungry, Boys and Girls Club of America, ASPCA, Malala Fund, GLAAD, and The Nature Conservancy.
Instagram is already a useful tool for organizations like Black Girls Code to promote awareness and engagement, so now the next step is fundraising for causes they already talk about and support. That’s where the sticker seamlessly fits in.
On Tuesday, it’s time for F8, Facebook’s big event, to kick off. At 10:45 a.m. PT the head of Instagram will give a keynote about the platform.
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