What you need to know in advertising today

Melia Robinson/Business
Insider

Massive consultancies like Accenture Interactive and Deloitte
Digital have been aggressively moving into ad agencies’ turf.

But agencies should also watch out for the likes of Salesforce,
Oracle and Adobe.

That’s one school of thought when it comes to why Salesforce
acquired data aggregation tool Datorama last week for
a reported $800 million, according to Bill Wise,
CEO of Mediaocean, a software marketing platform.

To read more about how Salesforce’s ad acquisitions could be more
bad news for agencies,
click here.

In other news:

“The advertising industry is under a tremendous amount of
pressure to adapt”: Engine Group is the latest ad holding company
to go on an agency diet. It is folding a handful of
individual agencies — Deep Focus, ORC International and Engine
Media — into a singular entity within North America called
Engine. 

“There is no intention of spinning out Oath”: Verizon
affirms its commitment to its digital media business following
reports CEO Tim Armstrong was considering a buyout.
Verizon explicitly rejected claims it would spin out its digital
media business Oath on its second quarter earnings call.

Instagram is booming, and investors are salivating over
Facebook as a result. The photo-sharing app is red
hot right now, and it’s still growing rapidly.

Ivanka Trump’s fashion company is shutting
down. The fashion company has faced
boycotts since Donald Trump’s presidential campaign,
with backlash continuing into his presidency.

Inside Facebook’s marketer advisory groups. CMOs and
ad buyers discuss everything from brand safety to
third-party data in Facebook’s various councils, reports Digiday.