What you need to know in advertising today

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Beer has an image problem. Americans are increasingly opting for
wine, cocktails and other spirits over beer — and brewers are
facing an existential crisis with declining
sales and consumption .

Adult beverage giants like Anheuser-Busch InBev know that they
must make huge changes in order to survive. Perhaps that is why
the mass-market brewer has appointed Pedro Earp as its next chief
marketing officer.

Business Insider caught up with the incoming marketing chief of
brands like Budweiser and Corona for a chat. 

To read more about how Earp plans to fix the business,

click here.

In other news: 

The Zooey Deschanel show that Facebook bankrolled is
getting a bigger second season — thanks to a
advertiser. The publisher is working with The Farm
Project on a second season of “Your Food’s Roots” to explore what
goes into food.

Apple, Facebook, and Spotify shut down Infowars’ Alex
Jones. Apple was first to take action against Jones,
followed by  Facebook and Spotify.

PepsiCo’s first female CEO is stepping down after 12
years. Indra Nooyi will step down in October and the
company’s president, Ramon Laguarta, will be the new chief
executive.

Crimson Hexagon is back in business on Facebook and Instagram,
Adexchanger reports. Facebook suspended the popular
social-listening and analytics company from its platform last
month while it investigated whether its contracts with the US
government and a Russian nonprofit tied to the Kremlin violated
its policies.

Hearst Chief Content Officer Joanna Coles is reportedly
leaving the company, New York Post reports. Coles
gave Hearst President and CEO Steve Swartz her resignation in
recent days and on Friday was negotiating her exit package.