What you need to know in advertising today

European
Commissioner for Violation of EU Treaties Margrethe Vestager
reacts during a news conference on the approval of the
Hutchison-Vimpelcom deal at the European Commission in Brussels,
Belgium September 1, 2016.
REUTERS/Eric Vidal

It’s been four months since GDPR was rolled out, but the European
consumer privacy law is still keeping marketers up at night.

GDPR, or the General Data Protection Regulation, went into effect
in May and requires any company that does business with EU
citizens to get consent from people to use their data, and make
it very clear and easy to opt out of data collection.

To read more about why marketers are still getting nightmares
about GDPR, click here.

In other news:

YouTube’s plan to replace cable TV just took a big leap
forward — but it also exposed a critical turf war for the future
of television. YouTube TV now enables users to
obtain DVR copies of shows from every content provider save one.

Some of Wall Street’s biggest firms are already waving
red flags on the stock market’s newest sector. On
Friday, S&P Dow Jones Indices and MSCI flipped the switch on
the new communication-services sector, which brings together
telecom and some large internet companies.

‘NBA 2K19’ and other sports games have gone overboard
with ads — and it’s ruining the fun. Sports games
have adopted the same penchant for aggressive advertising as
their real-world counterparts.

Amazon is reportedly creating account teams for
Amazon-focused agencies in the US, Digiday reports.
These are smaller, independent agencies that Amazon executives
believe can drive better performance from search campaigns than
if they were to work directly with clients, the executives said.