What you need to know in advertising today

Dara
Khosrowshahi, Chief Executive Officer of Uber
Technologies
Saumya
Khandelwal/Reuters

It’s the fourth and final day of Advertising Week New York —
which means we can all get out of Lincoln Square and move on with
our lives in a few hours.

A few highlights from day three:

Also coming out of Advertising Week, Uber has taken the
steering wheel and gotten creative with its ad targeting. The
ride-hailing company has transitioned from an agency-led media
buying model to taking greater control of its campaigns over the
past few years.

“Three years ago, we were still working primarily with agencies,
taking our budgets and giving them to external partners to run
mainly acquisition campaigns on our behalf,” Bennett Rosenblatt,
Uber’s programmatic display lead said at an Advertising Week
panel on Tuesday with programmatic firm MediaMath. “That has
changed dramatically.”

To read more about how Uber has taken charge of its advertising,
click here.

More news to come out of Advertising Week:

Advertisers are asking publishers to do way more than
make ads and instead sell things like lipstick — and it’s a
growing threat to agencies. Refinery29 is
starting to see ad deals from brands that want them to provide
agency-like services, meanwhile, the Washington Post is testing
selling an ad network with its Arc software to publishers.

In other news:

Amazon is reportedly testing a new feature to convince
shoppers to buy its own brands. It is testing a
feature that encourages shoppers to check out items from these
private labels by adding a link under search results, according
to CNBC.

The millionaire suing Facebook over fake bitcoin ads says
it’s destroying savings funds and making people
suicidal. Martin Lewis wants Facebook to apologize,
improve its processes for dealing with scam ads, and put things
right for people who have lost money.

Snap’s most senior executive outside the US says it must
solve its ‘perception versus reality’ problem.
Claire Valoti is Snap’s most senior executive outside the US, and
one of the company’s few high-profile women.

The 100 coolest people in UK tech. Every
year, Business Insider publishes the UK Tech 100 — a ranking of
the 100 coolest people in the UK tech scene, which celebrates the
vibrant array of people working to scale companies, develop
exciting new research, and shed light on the latest advances (and
scandals) in the industry.