What you need to know in advertising today

L-R)
Manuel Rivera, CEO Groupo Expansion, Justin Byam Shaw, Chairman
ESI Media, Anna Jones, CEO Hearst, Michael Roth Chairman &
Chief Executive Officer Interpublic Group and Bob Safian Editor,
Managing Director Fast Company during the Evolution or Revolution
discussion on the ITV Stage at Advertising Week Europe 2016 at
Picturehouse Central on April 18, 2016 in London,
England.
Eamonn M. McCormack/Getty
Images

It’s that time of the year again!

Advertising Week is here — with some changes in its 15th year.
AdLand is still descending on New York City, but at AMC Lincoln
Square instead of Times Square, hopefully bringing the craziness
down a few notches.

On a more serious note, some of the topics you can be sure are
going to come up throughout the week:

In related news, media agencies aren’t taking the various threats
confronting them lying down. In fact, they are vowing to
fight off disruption, often by building out new services and
divisions that go beyond just buying lots of ad space.

Here’s our story on how many of the largest
media agencies, including UM, Zenith, Havas, and Mindshare, are
working furiously to increase what they can offer to marketers,
while also redefining their roles and ensuring their futures.

They are investing in everything from business intelligence to
data and analytics as well as proprietary tech stacks. In other
words, media agencies are trying to become a lot more like
consulting firms.

In other news:

Facebook announced Friday that it was hacked, and almost
50 million users have been affected. It’s not
yet clear who’s behind the attack.

The Facebook hack affecting 50 million people also let
the attackers access users’ Tinder, Spotify, and Instagram
accounts. What’s more, if the victims logged
into other services — like Tinder, Instagram, or Spotify — with
their Facebook accounts, those might be affected to.

Leaked Andreessen Horowitz data reveals how much Silicon
Valley startup execs really get paid, from CEOs to Sales
VPs. Business Insider has obtained confidential
startup salary information collected by Andreessen Horowitz, a
top Silicon Valley venture-capital firm.

10 stars leading Google’s efforts to build a media and
entertainment empire. Google has enlisted an
impressive stable of entertainment industry veterans and
tech-savvy innovators, dispatching them to outposts in Los
Angeles, New York and other key entertainment hotspots.