What you need to know in advertising today

Snap Inc. Chief Strategy
Officer Imran Khan.
AWNY2017/REX/Shutterstock

Snap’s chief strategy chief Imran Khan is leaving, the company
said Monday, becoming the latest executive to depart its top
ranks.

And even though he leaves a big hole for founder and CEO Evan
Spiegel to fill —advertising executives aren’t particularly sorry
to see Khan go.

Khan, 41, joined Snap in early 2015, with a mandate to expand its
business and revenue and steer it toward an initial public
offering.

But while he succeeded in charting the company’s path to an IPO,
insiders and outsiders apparently never saw him as an advertising
guy.

To read more about how ad execs reacted to Khan’s departure,
click here.

Here’s some CBS news post Moonves’ resignation:

CBS reportedly dropped the ball on sexual misconduct
allegations against Les Moonves because a bitter fight with its
parent company led to years of mistrust. According

a Wall Street Journal report published Monday night, Redstone
asked members of CBS’ board of directors about allegations
against Moonves in January.

Meanwhile, CBS has a new interim CEO after Les
Moonves’ resignation, but an industry analyst says he’ll be gone
by the end of 2018. Chief operating officer, Joseph
Ianniello, has taken over as interim CEO after Les Moonves left
the company Sunday amid a series of new sexual-misconduct
allegations.

In other news:

Facebook is looking to avoid YouTube’s pitfalls by
providing marketers a slew of tools to keep their ads away from
less desirable content. Facebook
is rolling out new brand-safety tools that will let advertisers
see where their ads will appear before and after they run.

Facebook is losing its grip on users’
attention. Compared to a year ago, time spent on the
social network has fallen by almost 7%, according to an analysis
of new Nielsen data.

Verizon sees 5G revolutionizing everything from surgery
to education to transportation — so it’s opening high-tech labs
in 4 cities by end of year. In addition to the New
York City lab launched in 2017, Verizon is adding labs in Palo
Alto, California; Playa Vista, California; Waltham,
Massachusetts; and Washington, DC.

Uber has hired Rebecca Messina as its first
CMO. Messina most recently spent two and a half
years as svp and global CMO at Beam Suntory and nearly 22 years
at the Coca-Cola Company in numerous roles prior to that.