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What you need to know in advertising today
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Ad holding giant WPP has named Mark Read as chief executive
Monday, establishing a company veteran at the top after the
departure of founder Martin Sorrell.
In an interview with the Wall Street Journal, Read said that he
doesn’t plan to merge or sell any of WPP’s marquee creative
agencies, and will focus instead on how to make them work more
closely with the company’s stable of digital-advertising and
data-science firms.
To read the full interview, click here.
In other news:
Colin Kaepernick is starring in a new ‘Just Do It’ ad for
Nike. The former NFL quarterback is notorious for
kneeling during the national anthem in 2016 to protest racial
inequality, sparking similar demonstrations across the league and
around the country.
Nike slides after tapping Colin Kaepernick as the new
face of its ‘Just Do It’ ads. Nike fell
more than 3% in early trading Tuesday after the sneaker giant
revealed it had signed Kaepernick.
Brands are paying teens to make AR ads on Snapchat for a
fraction of what they originally used to cost.
Previously they had to shell out anywhere between $500,000
to $750,000 for an AR lens, while now, they can get one for
as cheap as $2,000.
A day in the life of an intern at Facebook, from free
housing to coding crash courses and massive
paychecks. Business Insider recently shadowed two
interns at Facebook’s headquarters in Menlo Park, California, to
see what a day in the life of an intern really looks like.
Twitter CEO Jack Dorsey reportedly overruled staff on whether to
ban conspiracy theorist Alex Jones from the
service. Dorsey has personally made decisions
about whether some high-profile Twitter accounts were booted or
not from the social network, according to the Wall Street
Journal.
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