What you need to know in advertising today

Evan
Spiegel, Snap cofounder and CEO, speaks at the 2018 Code
conference
Greg Sandoval/Business
Insider

Until a few years ago, brands had to shell out anywhere
between $500,000
to $750,000 for an augmented reality lens on
Snapchat.

Now, they can pay teenagers to make them them for a fraction of
the price.

That’s because instead of having to directly work with Snapchat
— or
getting their agencies to design AR lenses —brands
such as Warner Bros Records, Deezer and Plato, have started
enlisting teens to create these animated, computer-generated
visuals.

To read more about how brands are paying teens to make AR lenses,
click here.

In related news:

Snapchat and other popular apps with maps were vandalized
to label New York City as ‘Jewtropolis.’ The cause
was vandalism of the mapping software from Mapbox, a third-party
company that supplies mapping information to Snapchat,
StreetEasy, and Citi Bike.

Snap has tapped the Time Warner (now WarnerMedia) veteran
Kristen O’Hara to become its vice president of U.S. global
business solutions, the Wall Street Journal
reported. She was most-recently WarnerMedia’s
chief marketing officer for global media.

In other news:

Coca-Cola just became a giant threat to Starbucks after
buying one of Europe’s biggest coffee chains for $5.1
billion. Coca-Cola is using the deal to expand into
the coffee market, where it has no presence.

A gold mine is buried ‘under the weeds’ at Amazon —
here’s why it could take the company beyond the $1 trillion
mark. Daniel Morgan, a portfolio manager at Synovus
Trust said that Amazon has an advertising business that few are
paying attention to that has the potential to rival Google and
Facebook.

Inside the Facebook employee group at war with the
company’s ‘intolerant’ liberal culture. Conservative
employees are up in arms against what they argue is bias against
conservatives at the tech company.

Apple has officially sent out the press invitations to
its iPhone event on September 12. The
firm is expected to reveal three new iPhone models to follow up
on last year’s iPhone X and iPhone 8.