Walmart sells ebooks in direct shot at Amazon

Walmart will start selling ebooks, audiobooks, and
ereaders on Wednesday with the launch of Walmart
eBooks.
Walmart.com

• Walmart will
  start selling ereaders, ebooks, and audiobooks through a
  partnership with Rakuten, Japan’s biggest e-commerce
  company.
• Walmart eBooks is launching Wednesday. To
  celebrate the launch, Walmart
  is giving customers $10 off their first ebook or
  audiobook. 
• Amazon currently
  commands 83% of the ebook market in the United States.

Walmart is taking direct aim at Amazon’s Kindle business by
selling ebooks, audiobooks, and ereaders for the first time.

The company’s new ebooks business, called Walmart eBooks, is
launching on Wednesday in partnership with Japanese e-commerce
giant Rakuten. 

The new offering will give Walmart shoppers access to ereaders
made by Kobo, a division of Rakuten, in stores and online
at Walmart.com. Kobo is one of Amazon
Kindle’s biggest competitors.

Walmart will also offer customers access to Kobo’s vast library
of nearly six million titles from more than 30,000 publishers.

Customers will be able to access the ebooks and audiobooks
through Walmart.com and through a co-branded Walmart-Kobo app
that will be available on smartphones, desktop computers, and
Kobo’s ereaders. They will also be able to subscribe to a
new Walmart audiobook service for $9.99 per month, which includes
one audiobook per month.