Uber’s new European boss Jamie Heywood makes speech radically upending everything the company is known for

Uber had its London
licence temporarily renewed in June.
Tero Vesalainen/Shutterstock

• Uber’s new European boss Jamie Heywood gave a speech in
  London on Wednesday.
• Heywood said that Uber is opening a “new chapter” in London
  after its licence was renewed for a 15-month period.
• His rhetoric is indicative of a shift in Uber’s corporate
  strategy, with an emphasis on cooperating with regulators to make
  cities less congested and air-polluted.
• Heywood admitted that Uber has been less than cooperative in
  the past.
• He outlined plans to bring in new passenger safety features,
  benefits for drivers, and a move into electric scooters.

Uber’s attitude to city regulators may have taken a U-turn.

The ride-hailing app’s
new European director Jamie Heywood gave a speech at the
London Infrastructure Summit on Wednesday, and his tone was
considerably more conciliatory than what Uber is known for,
having famously butted heads with city officials around the
world.

The speech comes a little over two months after Uber
won back its licence to operate in London, although the
licence only lasts for 15 months, during which time it was
instructed to get its house in order.

Heywood said that the last few years have been a “bumpy road” for
the company, which
has been plagued by a host of scandals, including allegations
of a toxic corporate culture, inadequate background checks, and
deploying software called “Greyball” to evade authorities.

Since having its licence restored, Heywood said the company is
opening “a new chapter” in London. He announced that Uber will be
introducing new safety features for passengers, plus sick leave
as well as paternity and maternity protections for drivers.

He also said that Uber will be adopting a “new more cooperative
approach to how we work with regulators and cities.” This is a
far cry from the
regulation-resistant image Uber has garnered in the past.

In large part Heywood’s speech focused on Uber integrating into
the infrastructure of London’s transport system. He said that
Uber’s biggest competition is individual car ownership, not taxi
firms.

“We believe that with great public transport, infrastructure that
better supports cycling, apps like Uber filling in the gaps —
especially in the outer parts of cities — and yes, black cabs too
— there will one day be no need for individuals to own their own
car.”

Heywood laid emphasis on the potential for people to carshare
using Uber, thereby reducing congestion and pollution.

He acknowledged this spirit of cooperation represents something
of a character change, as he said working with others is “not
something Uber has always been good at in the past.” But he
reiterated that the company is now “committed to doing things
differently.”

He also made mention of electric scooter services, but couched it
by saying that this will be an option in “some countries.”
Electric scooters have led to disagreements with city regulators
before, and in the UK they are
banned by a 183-year-old law originally intended to regulate
horse-drawn carriages.

Uber has been making a lot of noise about becoming less combative
with regulators, in July even
hiring its first Compliance and Ethics Officer. Heywood’s
speech is another sign that Uber could be ready to bend the knee
to governmental oversight.

You can read Heywood’s full speech here:

We’re really proud to be supporting this year’s event and
discussing some vital issues for the long-term future of our
city, especially now that half the population of the capital
regularly use Uber to help them get around.

And I’m delighted to be on stage for my first public event since
joining the business just three months ago — though as ever with
a company like Uber a LOT happens in a short space of time!

It’s clearly been a bumpy road for Uber over the last few years.

But we see our licence renewal this summer — and the big set of
changes we have made over the last year — as a new chapter for
Uber in London.

Of course there is still more work to do, but under our new
leadership we’re bringing in:

• Improvements for passengers — from new safety features to
  24/7 telephone support;
• Improvements for drivers — including for the first time
  sickness, injury, maternity and paternity protections;
• And a new more cooperative approach to how we work with
  regulators and cities.

Our shared vision with TfL

Indeed we share much of the vision of Transport for London and
the Mayor for a city where people walk and cycle more, drive
personal cars less, face less congestion, and breathe cleaner
air.

Of course this will require continued improvements in public
transport, but it also needs the participation and investment of
all of us here today.

And crucially, if we’re really serious about keeping cities
moving, the ambition for all of us should be the end of
individual car ownership so that every vehicle on the road
carries multiple people multiple times a day.

Because how can it make sense that the most expensive asset that
many of us will ever own — aside from our homes —is a big hunk of
metal that sits idle 95 per cent of the time?

How can it make sense that an extraordinary 16% of land in
central London is dedicated to parking?

And how can it make sense that around six in ten car journeys in
the capital have just one person in the vehicle?

That’s why I believe Uber’s real competition is private car
ownership.

You’ll hear more on this from my colleague, Fred Jones, later
this morning but…

We believe that with great public transport, infrastructure that
better supports cycling, apps like Uber filling in the gaps —
especially in the outer parts of cities — and yes, black cabs too
— there will one day be no need for individuals to own their own
car.

In fact, the emerging signs of this new future are clear:

• In the past 20 years, the number of teenagers holding a
  driving licence in the UK has fallen by 40%;
• More than four in ten Londoners told YouGov that alternatives
  like Uber can be preferable to owning a car;
• And property developers are now promising residents credits
  for services like Uber if they give up a parking space.

What Uber is doing to make it a reality

But there is a long way to go.

We want our app to become a one-stop shop for every transport
option.

So, if you need to get from A to B, you’ll soon be able to tap
our app and see a whole range of choices.

Not just cars, but bicycles, public transport and — in some
countries — electric scooters too.

And if the quickest and cheapest way to get somewhere is by
taking a bus or a bike, we’ll tell you.

Of course this may cost Uber in the short-term, but we believe
it’s essential for the long-term success of not just our business
but our cities and communities too.

And we believe we can be a part of the solution to some of the
huge challenges London and other big cities face — not least air
quality and congestion.

This means we have to work with, not against, others. That’s not
something Uber has always been good at in the past. But under our
new leadership, we are committed to doing things differently:

• Helping urban planners by opening up our rich journey data
  for the public good — and you can see our new tool Uber Movement
  in action in the exhibition stand today;
• Innovating with transport operators like Virgin Trains — so
  that passengers can get seamless door-to-door travel across
  different transportation modes with just one ticket;
• Investing in new ways for people to get around their cities —
  from shared bikes to electric scooters;
• And working with the industry to encourage the speedy
  adoption of electric vehicles — with our bold ambition for Uber
  to be all-electric in London by 2025.

What the future could look like

Imagine a world where all the vehicles on the road are shared and
electric.

There would be less air pollution, less congestion, less space
wasted on parking and more land freed up for housing and green
spaces.

But to get there we need our infrastructure to catch up. That
means:

• A massive expansion of rapid chargers for electric vehicles;
• More dedicated spaces for bike-sharing;
• And bolder options like designated car-free streets.

And not just physical infrastructure — digital too. In TfL, this
city is lucky to have a transport authority that has pioneered
digital innovation — from contactless payments to app
integrations to wifi deep underground — and it’s vital that as a
city we adopt that digital-first mindset as we gear up for a
cashless, connected future offering tech-enabled transport for
all.

Conclusion

The people in this room — be it business, government, academics —
are never going to agree on everything. But when it comes to the
future of our cities, I take heart from the fact that we have so
many common goals — be it around air quality, congestion, or
accessibility. Ultimately, it’s about making the places we live
more liveable.

These are big issues, but we believe that with the public and
private sectors working in partnership — and focused on
long-term, sustainable success – we can ensure our cities move
more freely, enjoy cleaner air and are accessible to all.

Thank you.