Uber launches ‘Ride Pass’ subscription service

Uber
CEO Dara Khosrowshahi.
Matt
Winkelmeyer/Getty Images

• Uber said
  on Tuesday that it has started offering a subscription service,
  called Ride Pass, that allows users to guarantee set prices for
  a monthly fee.
• The service is currently available in Los Angeles,
  Austin, Orlando, Denver, and Miami.
• It costs $24.99 per month in Los Angeles and $14.99 per
  month in the other four cities.
• The fares Ride Pass subscribers pay will be determined
  based on historical data and won’t change based on demand or
  other circumstances, according to
  The Verge.

Uber said on Tuesday that it has started offering a subscription
service, called Ride Pass, that allows users to guarantee set
prices for a monthly fee. The service is currently available in
Los Angeles, Austin, Orlando, Denver, and Miami, an Uber
representative told Business Insider. It costs $24.99 per month
in Los Angeles and $14.99 per month in the other four cities, the
representative added.

The fares Ride Pass subscribers pay will be determined based on
historical data and won’t change based on demand or other
circumstances, according to
The Verge, which reported that subscribers will be able to
use the pre-set rates for an unlimited number of rides each
month. An Uber representative said driver compensation won’t
be affected by the service, as drivers will earn the same rate
they would driving a passenger who does not subscribe to Ride
Pass.

Lyft
launched its own subscription service, called the
All-Access Plan, in October. The service costs $299 per month
and gives users 30 rides worth up to $15 each. If a ride costs
more than $15, the user pays the difference.

Uber CEO Dara Khosrowshahi has
said the company intends to go public next year in what could
become one of the tech industry’s biggest IPOs.
The Wall Street Journal reported this month that Uber could
be valued at
up to $120 million.