Swifties for Kamala: How Taylor Swift fans are creating a new blueprint for political organizing

“Kamala loves a Venn diagram, right? So in one circle, you’ve got Swifties, who love Taylor, and in the other circle, you’ve got people who love Kamala. In the middle, you have us — you have these people who support Taylor and support Kamala,” Lexa Hayes, the friendship bracelet coordinator of the new organizing group Swifties for Kamala, tells Mashable. 

Hayes is one of many Taylor Swift fans who have joined Swifties for Kamala, a coalition of fans campaigning for presidential hopeful and current Vice President Kamala Harris that operates independently of Swift herself, who still has not offered an endorsement of either candidate in the upcoming election. Born out of a tweet, the organization takes advantage of Swift fans’ pre-existing passion and online savvy and aims to use it to turn the presidential election blue. 

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Always interested in politics, Hayes never knew how to get involved, but Swifties for Kamala gave her an accessible, unintimidating introduction to the space. “It’s talented people that I already know and am comfortable with,” she said of the group. 

Behind the constant Swift lyrical references, glittering 47s on their hands, and friendship bracelets is a legitimate organization helmed by Swifties with professional experience working on campaigns. April Glick Pulito, the coalition’s political director, worked on the 2020 presidential election for the Wisconsin State Democratic party and on the Georgia Senate race runoff in 2022. The group’s campaign manager, Annie Wu Henry, is a digital and political strategist who was instrumental in Senator John Fetterman’s TikTok campaign strategy.

The Democratic Party immediately embraced Swifties for Kamala. The group’s Aug. 27 Zoom rally featured speakers like Senator Elizabeth Warren and Senator Ed Markey, as well as recording artist Carole King and members of the House of Representatives. Indivisible, the organization that led the run-of-show, back-end, and registration for other affinity groups for Harris, like White Women Answer the Call, AAPI Communities for Harris, and Female Lawyers for Harris, similarly supported Swifties for Kamala. 

Leah Greenberg, the co-executive director of Indivisible, thinks Swifties for Kamala has a ton of potential — organic potential that doesn’t come from outside organizations.

“We’ve been seeing this big surge of different affinity groups, interest groups, and communities coming together to support Vice President Harris, and we’ve been trying to be supportive wherever we can,” Greenberg told Mashable. 

The Swifties for Kamala Zoom rally saw an estimated 27,000 participants and raised over $100,000 for the Harris campaign. Those are not insignificant numbers, but when compared to affinity groups politicians already appeal to, like Win With Black Women, Win With Black Men, White Women Answer the Call, and White Dudes for Kamala, which raised $1.5 million, $1.3 million, $2 million, and $4.2 million, respectively, Swifties for Kamala only made a fraction of the impact.

Fandom as an affinity group

Swifties for Kamala is similar to other Zoom coalition calls in that they bring together large, diverse groups of people with different lived experiences and issues they’re voting around, coming together not necessarily over policy but for an individual candidate. 

However, while other coalitions like White Women Answer the Call and White Dudes for Kamala organized in response to their demographic’s role in and history of electing conservative and racist leaders, Swifties don’t have as clear a lineage in the nation’s voting history. Some Swifties say they have organized in defiance of groups of men on the right who belittle them. For others, it’s a callback to their idol’s past political stance.

For example, a rallying point among Swifties for Kamala is a tweet from the Republican Governor of Arkansas Mike Huckabee. After Swift broke her political silence and came out against Republican Tennessee Senator Marsha Blackburn in 2018, Huckabee wrote, “So @taylorswift13 has every right to be political but it won’t impact election unless we allow 13 yr old girls to vote. Still with #MarshaBlackburn.”

After the Zoom rally, the Swifties for Kamala account quote-tweeted Huckabee, writing, “Guess who’s old enough to vote now.” It received 90,000 likes. Another fan quote tweeted it with, “This aged like milk because those 13 year old girls in 2018 can vote in this election. We smile and smile.” The post garnered 14,000 likes. But “Swiftie” isn’t a political stance. 

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When asked about conservative Swifties, Glick Pulito alluded to their idol’s few outspoken moments, saying, “Once you get deep enough into this fandom and have watched Miss Americana…” — a reference to Swift’s 2020 documentary, implying that conservative fans aren’t true fans. Swift’s decision to discuss politics was a major focus of the film. It shows her, her father, and her team heatedly discussing her choice to come out in favor of Tennessee U.S. Senate candidate Bredesen. On the verge of tears, she expresses regret over not using her voice against Trump in 2016. “I can’t change that…I need to be on the right side of history,” she said in the documentary. 

The conversation resulted in her first political endorsement, in which she called on fans to support Bredesen in 2018 and called his opponent, Blackburn, “Trump in a wig.” In 2020, a month before the presidential election, she endorsed President Joe Biden and Vice President Harris in a V Magazine article. She also posted a photo of herself holding Biden-Harris 2020 campaign cookies to social media. 

For fans, her outspokenness was consistent with the larger messaging of her Lover era. The album featured the pro-LGBTQ rainbow anthem “You Need to Calm Down,” and her go at a feminist takedown of the male-dominated system, “The Man.”

In the years since she’s uploaded several Instagram posts about Black Lives Matter, tweeted about her terror after the overturning of Roe v. Wade, and encouraged her followers to vote, resulting in 35,000 new voter registrations. 

“There are so many Swifties for Kamala because there’s a real inclusiveness [to Swift’s music]. Like all of Lover,” continued Glick Pulito. “Her art does not lend itself to putting people down or moving backward. Loving this artist who strives to continue to make the world better, who strives to create good art, and who strives to constantly show up for her fans and herself and her family and her community — I’m not surprised that so many Swifties are committed to building a better future.”

Swifties for Kamala define their eight policy stances as “equality, freedom, and safety,” with nods to common sense gun reform, reproductive freedom, and a “permanent ceasefire between Israel and Hamas.” Post Lover and Miss Americana, Swift’s image aligned fairly well with these vague policy areas.

The tension between Swifties for Kamala and Taylor Swift

However, in the past couple of years, Swift, with her chart-topping albums, re-recordings, and The Eras Tour, has reached unprecedented levels of stardom, giving her unprecedented reach to millions. But she has yet to endorse Vice President Harris, a major reckoning point among Swifties for Kamala. 

Swifties for Kamala organizes over a personal identity marker, liking Swift, with no inherent political attachments. They are also organizing around Swift, someone who can attach herself to policies and people outside of Swifties for Kamala’s goals, further complicating their group. Unlike other interest-based affinity groups, like the public transit-oriented Train Lovers for Kamala, there’s no apparent policy the group can immediately agree on, and Swift’s recent public actions don’t necessarily align with Harris’ campaign. 

For example, last October, Swift officially reached billionaire status and came under fire for her use of a private jet and its environmental impact. Meanwhile, Swifties for Kamala lists “climate change is taken seriously” as one of their eight policies. In a recent public outing, Swift was photographed hugging Trump supporter Brittany Mahomes at the U.S. Open, much to the disappointment of many of her fans. 

“What would they need to get our vote? They don’t need to have a favorite Taylor Swift song, but it certainly helps,”

Swift’s lifestyle appears increasingly inconsistent with the political change one might expect a digitally active fan to want. But, as Henry reminded Mashable, “Swifties are not a monolith.” 

The diversity among fans calls into question the effectiveness of Swifties as a voting coalition, though. None of the organizers had specific ideas when pressed on how a politician might “court” the Swiftie vote as part of their own campaigns. They spoke in vague terms, as believers in Vice President Harris first and foremost. Not even the dissolution of monopolies, which could be used to rally the troops as it was a central rallying point for Swifties due to Ticketmaster’s fumbling of selling Eras Tour tickets, was brought up as a core tenant of Swiftie beliefs. Politicians in support of the group were more specific. Senator Warren brought up taking on corporations like Ticketmaster during the Zoom rally, and Senator Markey referenced the climate crisis. 

“What would they need to get our vote? They don’t need to have a favorite Taylor Swift song, but it certainly helps,” joked Glick Pulito. 

Across their social media presence, on their website, and at the Zoom rally, Swifties for Kamala repeats, “Not affiliated with Taylor Swift,” but she’s still their bonding force and inspiration. 

“We’re not waiting for any one person anywhere to call people to action,” explained Henry. “So much of what the Swiftie community does happened organically and not because they were told you should be doing this thing.”

Hayes pointed to Swift’s aptly-titled third album Speak Now as a point of inspiration. “[Swift] is this force in our lives that gives us confidence to be the people that we want to be and to fight for the change we want in the world. It’s not about getting her attention, but the community that we built and using that force for good,” she said. 

Is fandom the future of campaigning?

Despite the political tension between Swift and her fans, the organization is still a glimpse into the potential future of fandom and politics. “One of the things that keeps [organizers] going is being in community with each other,” Greenberg said of her work at Indivisible. “It’s only natural that a group of people — who are brought together by their passion for and excitement around Taylor Swift — are also sustaining their political work and weaving their political work together with their excitement and passion, as members of an incredibly engaged fan community.”

Similarly, Henry told Mashable, “It’s potentially a blueprint for how we can mobilize and invest in other digital communities just as we do in geographical areas. We should be reaching out to online spaces because, for better or worse, people are more online and dependent on online spaces.”

For now, the group hopes to be present at Swift’s remaining U.S. tour dates in Florida, Louisiana, and Indiana before the election. Many of those are after the voter registration deadlines, so until then, Swifties for Kamala plans to focus on encouraging people to vote. “We want to remind people that every vote counts, especially since she has an upcoming date in Florida,” said Hayes. 

The friendship bracelet coordinator is also set to launch her brainchild in the coming weeks, an effort known as the “You’re Not Alone, Kid Campaign.” Hayes says, “It’s basically a motivation campaign to remind people to get to the polls and to not let motivation wane.” 

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Hayes hopes to get volunteers in every state to make bracelets and place them around public spaces in the community. Each bracelet will have a QR code that directs the scanner to the Swifties for Kamala website, where voter information is available. On Oct. 13, the group plans to launch the campaign to the public by posting photos of the hidden bracelets to its social media accounts. It will track where the bracelets are found. 

“Getting a beer with a political candidate is a little outdated,” Glick Pulito said. Now, it’s about memes. It’s about viral posts. It’s about harnessing the power of the internet, as Swifities for Kamala does so well. “It makes [politics] more accessible, and the more accessible you make it, the more people are gonna engage with it.”

Like it or not, fandoms are a central part of digital natives’ lives. Swifties for Kamala are harnessing that power for the election—friendship bracelets and all. It doesn’t matter who Swift endorses; look what she already made them do.