Starbucks wants to streamline its delivery services in the US

Ted
S. Warren/AP Images

• Starbucks will look to improve its services in the US after
  experimenting with new innovations in China.
• Among those innovations are delivery services designed to
  closely resemble the experience customers enjoy inside Starbucks
  retail stores.
• The coffee chain says it has developed methods for delivering
  coffee products that have the same quality customers would
  normally get at a Starbucks store, by utilizing tools like
  heat-retaining packaging and spill-proof lids.
• China is Starbucks’ second-largest market after the US.

Starbucks’ president and chief executive Kevin Johnson said on
Monday that the company would look to improve its delivery
services in the US after experimenting with new delivery
technologies in China, CNBC
reported.

Among those innovations are delivery services designed to closely
resemble the experience customers enjoy inside Starbucks retail
stores.

The coffee chain says it has developed methods for delivering
coffee products that have the same quality customers would
normally get at a Starbucks store, by utilizing tools like
heat-retaining packaging and spill-proof lids.

When customers receive their orders, “the beverage is the same
temperature as if the barista just prepared it and handed it to
them,” Johnson told CNBC.

Johnson further explained to CNBC that China’s food delivery
industry was growing “faster than any other part of the world.”

China is Starbucks’ second-largest market, after the US.