Ryan ToysReview: 7-year-old makes $22 million a year on YouTube

Ryan, now 7, of Ryan
ToysReview.
YouTube/RyanToysreview

• The 7-year-old Ryan of YouTube’s Ryan ToysReview made $22
  million in revenue last year from his YouTube account, according
  to
  Forbes.
• Surely the envy of elementary-school kids worldwide, the
  young YouTube star reviews new toys in videos that his family
  produces.
• Ryan ToysReview took the No. 1 spot this year on Forbes’
  annual list of the highest-earning YouTube accounts, up from No.
  8 last year.

The highest-earning YouTube star in the world is an elementary
school kid who makes millions reviewing toys.

Ryan, the 7-year-old “host” of Ryan ToysReview, a popular
toy-review channel on YouTube, jumped from No. 8 to No. 1 on
Forbes’
annual list of YouTube stars who are making the most money.

A family-run YouTube channel, Ryan ToysReview generated about $22
million in pretax income from June 1, 2017, through June 1, 2018,
according to
Forbes, up from $11 million the year prior. The raw estimate
of $22 million put Ryan ToysReview just ahead of controversial
star Jake Paul (who banked $21.5 million).

In 2016,
The Verge profiled the channel and Ryan’s parents, who have
shot and produced the account’s frequently (nearly daily)
released videos since Ryan ToysReview started in March 2015.

The account began when Ryan, then a 4-year-old fan of toy-review
videos, asked his parents why he couldn’t also review toys on
YouTube.

Ryan ToysReview started out slowly until a July 2015 video
went viral. The video featured Ryan opening and reviewing a box
containing more than 100 toys from Pixar’s “Cars” series. It has
close to 935 million views.

The channel now tends to review new toys or kids’ food products,
and the videos usually feature earnest and enthusiastic
commentary from Ryan with off-camera guidance from his parents.

Earlier this year, Ryan struck a deal with Walmart to sell a toy
line called “Ryan’s World” exclusively in over 2,500 US stores
and Walmart’s website, according to Reuters. Ryan’s World was the
first merchandise to be sold after Pocket.Watch, a children’s
media brand, negotiated licensing deals for several online video
stars.

Ryan ToysReview has 17 million followers and has gotten a
combined 26 billion views, according to Forbes.

Watch this astronomically lucky child review a DIY candy
dispenser below: