Netflix improves user profiles by letting you use characters as icons

Netflix

• Five years since its introduction, Netflix is upgrading
  its profiles feature.
• Now, subscribers can have icons featuring their
  favorite character from a Netflix original show, from Luke Cage
  to Steve from “Stranger Things.”
• The updates will reach subscribers in the coming
  weeks. 

Netflix first launched individual profiles in August 2013, and
now, they’re getting a more personalized upgrade. 

When introduced in 2013, Netflix profiles allowed users who share
accounts — with, let’s say, their roommate’s uncle’s friend — to
have separate profiles on the same account, so their personalized
recommendations for Netflix were more specific to their TV and
movie habits, and not sullied by those with inferior taste. Every
Netflix account can have up to five profiles.

Five years later, the streaming service is polishing up profiles
by allowing its users to choose from a collection of new icons
featuring characters from Netflix’s original
shows, including Steve from “Stranger Things,” Kimmy
Schmidt, and Jonathan from “Queer Eye.”

A lot of users will
probably pick Steve as their profile icon.
Netflix

Netflix has also given some of its subscribers’ favorite icons a
make-over.

In all, these new icons may allow users to express themselves and
their interest in Netflix’s content a little more than they could
before, but honestly, it’s not too drastic of a difference. 

Netflix asked subscribers
what their favorite icons were, and gave them a more modern
upgrade.
Netflix

“We know the series and films on Netflix are more than
just things you watch to pass the time,” Netflix said in a
statement. “The stories — and the characters in them —are also
your heroes, frenemies, soul mates and everything in between.
We’re thrilled to give you a way to show your fandom and make
your connection with Netflix more unique.”

In case you’re completely stuck on what character you want
as your profile icon (just like you might be stuck on what to
watch), Netflix made a graphic that will help you make a
decision:

Are you an Eleven or a
Luke Cage?
Netflix

Netflix’s new profile icons will be rolling out on the
site, mobile, and TV devices over the next few
weeks.