Technology
MoviePass will limit the films that subscribers can see each day
Moviepass.com/screenshot
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MoviePass is limiting the number of films available on
the service each day as it transitions to a new plan. -
In a letter to customers it began sending out on
Thursday, MoviePass said, “For
the time being, we will be limiting the films and
showtimes that are available to members each day. During this
transition period, MoviePass will offer up to six films to
choose from daily.” -
The schedule of each day’s films is expected to be
updated at least a week in advance on the MoviePass
website. -
This week’s movie schedule is now available, though each day lists seven
films as opposed to six right now.
MoviePass implemented a new plan on Wednesday that limits the
number of films that subscribers can see a month to three, but
also rolls back many recent unpopular changes. But that doesn’t
mean subscribers can see any movie they want on any given day.
MoviePass began to send out a letter to customers on Thursday
detailing the changes, but the gist is that the number of
showtimes and films available each day will be limited for the
foreseeable future during this “transition” period to the new
plan. The movie schedule for each day will be available
to view on the MoviePass website.
After announcing late last month that it would raise its monthly price to $14.95
a month and restrict big films in their first few weeks of
release, MoviePass quickly walked back on that announcement.
While subscribers will only be able to see three
films a month, the new plan will keep the monthly price at
$9.95 and eliminate surge pricing for popular films during
in-demand showings.
The letter to subscribers says, “As
we transition to the new subscription plan, we want to share more
details about our service moving forward as part of our
commitment to keep you fully informed. For the time
being, we will be limiting the
films and showtimes that are available to members each day.
During this transition period, MoviePass will offer up to six
films to choose from daily, including a selection of major studio
first-run films and independent releases. In addition, showtime
availability may be limited depending on the popularity of those
films on the app that particular day.”
It adds, “While the films and showtimes available in the
app will change daily, the schedule of available film selections
will be published at least a week in advance on the MoviePass
website so members can plan ahead for the films they want to
see.”
Subscribers can view this week’s schedule here, though each day lists seven films as
opposed to six right now.
A representative for MoviePass told Business Insider that
the movie schedule was “part of a larger move to go for increased
transparency” and said to refer to the letter for any other
details.
To be fair, when MoviePass originally announced the new
plan, the email to customers said, “The new plan will include
many major studio first-run films, however there will be some
exceptions.”
But MoviePass never indicated that it would “offer up to
six films to choose from daily,” where the number of films and
the films themselves would change on a daily basis. This may
confuse or disappoint those who stuck around expecting to be able
to see any movie they wanted to once again. Many MoviePass
subscribers have already canceled the service only to be re-enrolled into the new plan,
and could be the last straw for some depending on how long this
limitation lasts.
The films that subscribers can see Thursday are
“BlacKkKlansman,” “The Meg,” “The Miseducation of Cameron Post,”
“Skate Kitchen,” “Summer of 84,” “We the Animals,” and “Juliet,
Naked.”
For more from Business Insider’s MoviePass coverage,
click here.
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