Mitsubishi Motors’s new US CEO wants to return it to its former glory

Mitsubishi Motors North
America CEO Fred Diaz with a new Mitsubishi Eclipse
Cross.
Mitsubishi

• Fred Diaz took over as president and CEO of Mitsubishi Motor North America in
  April.
• Diaz, a former executive with Nissan and RAM Trucks, will be tasked with returning
  Mitsubishi to prominence in the US.
• Mitsubishi has experienced sales growth over the past
  five years but is still trying to recover a disastrous period
  at the end of the last decade.
• Diaz believes the Mitsubishi’s membership in the
  Nissan-Renault-Mitsubishi
  Alliance will do wonders for the brand.

On his first day as Mitsubishi Motors North America’s CEO
in April, Fred Diaz held a town hall with is employees. The
message was simple. 

“I needed them to know that I’m not a Nissan employee who
is on loan,” Diaz told us in an interview. “I’m 100%
Mitsubishi.”

“We’re family now,” he added.

In October of 2016, Nissan acquired 34% controlling
interest in MMNA’s parent company, Mitsubishi Motors, valued at
$2.3 billion. This move created the Renault-Nissan-Mitsubishi
Alliance.

As part of the Nissan’s takeover, opportunities were
created that allowed executives to crossover to Mitsubishi.
…

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