Technology
Master the secrets of YouTube marketing with this $29 online course bundle
At 8:27 p.m. PST on April 23, 2005, a user named “jawed” uploaded a nineteen-second video of himself eyeing some elephants’ “really, really, really long trunks” to a two-month-old website. Entitled “Me at the zoo,” it was the first clip ever posted on the now-media giant YouTube, which jawed (a.k.a. entrepreneur Jawed Karim) had cofounded with two of his then-coworkers at PayPal.
Simple as it was, that initial YouTube video “played a pivotal role in fundamentally altering how people consumed media,” wrote The Los Angeles Times in 2010, when YouTube celebrated five years of existence. Now 13, YouTube is the third most-visited website after Google and Facebook, with 1.8 billion monthly active users across the world (and counting).
Collectively, that audience watches more than a billion hours of footage each day — more than Netflix and Facebook Video combined. That’s a lot of silly animal videos.
As YouTube’s audience has grown, so has its capacity for innovation when it comes to marketing, with a variety of different ad formats to choose from, advanced audience targeting capabilities, and incredible reach potential — especially among cord-cutting youths.
It goes without saying, then, that anyone running a business would be vacuous not to at least explore YouTube as an advertising tool — and with a subscription to the Ultimate YouTube Masterclass Bundle, you’ll get a solid education in how to do just that.
Divided into five different classes valued at $199 apiece, the bundle begins with a five-and-a-half-hour crash course in the basics of using YouTube, which will show you how to set up a channel and plan a publishing schedule. From there, you’ll learn about channel optimization, keyword research, and other aspects of YouTube marketing, explore vlogging on a budget, and discover how to create professional videos with any sort of equipment, even a smartphone. Finally, the bundle wraps up with a masterclass on monetizing a YouTube channel that covers growing a brand and turning viewers into engaged subscribers.
For a limited time, we’re offering lifetime access to the Ultimate YouTube Masterclass Bundle for just $29— a price you can lower by an additional 19% by entering the code NEWYEAR2019 at checkout.
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