Limited-edition red Amazon Echo makes its return for Black Friday 2018

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Amazon

• The perfect holiday gift may be a classic, just dressed
  up a little bit differently.
• Amazon has unveiled a limited-edition (RED) version of
  its 2nd-generation Echo, and it’s pretty
  sleek.
• 
  Available for pre-order for $99.99, 10% of all
  sales will go toward (RED)’s efforts to fight AIDS through the
  Global Fund.
  
  
  
  

It’s finally November, which
means that Thanksgiving is right around the corner, which means
that Black Friday is nearly upon us, which means that Christmas
is basically tomorrow, which means that the whole year is
practically over.

But before you dissolve into a
puddle of where-did-the-year-go anxiety (or is that just me?),
you may find that you can get some help keeping the last couple
months of the year together by way of a smart assistant. And that
smart assistant comes in the form of Alexa.

Just in time for the holidays,
Amazon is offering one of the sleekest versions of Alexa yet —
for a limited time, you’ll be able to get her in the form of a
special (RED) 2nd-generation Echo. And not only
will Alexa look great in your kitchen, living room, or just about
anywhere else, but you’ll feel great about your purchase, too —
$10 from every limited-edition Echo purchased will support
(RED)’s efforts to fight AIDS through the Global Fund.

Other than being the telltale
crimson color that has become synonymous with (RED)’s mission
over the last several years, this 2nd-generation Echo is
identical to her siblings. As we noted when the 2nd-generation
device was first launched last November, the newer Echo is a
significant step up from the original version. It features not
only a more elegant profile, but more importantly, better and
richer sound. Plus, there’s an auxiliary jack in the back where
you can plug in your own additional speakers for surround
sound.

By the looks of it, this
particular special-edition Echo comes in the fabric-covered
finish (which I prefer to the metallic option anyway). But if
you’re not a huge fan of the red hue, or want to dress up the
Echo a bit more still, you could always purchase one of Amazon’s
extra multi-colored cases for a personal touch.

So what exactly does the Echo do? The
smart speaker comes with Amazon’s perennially popular smart
assistant, Alexa, built right into the hardware. That means you
can call on Alexa to play music, make calls, set alarms, ask
questions, control connected devices, and just about anything
else. Thanks to its seven microphones, beamforming technology,
and noise cancellation, the Amazon Echo is quite adept at hearing
your commands, even if you’re using it to play music.

You can also ask Alexa to read
out your schedule, check the weather, get a read on traffic, or
manage to-do and shopping lists. And because Alexa is constantly
being updated with new skills, she’s forever getting smarter
(just like you).

As with the rest of the
2nd-generation Echo line, the limited-edition (RED) iteration
will set you back $99.99, and is now available for pre-order, a
few weeks ahead of its official December 5 launch date.

Lastly, it’s worth noting that Amazon has revealed the
2nd-generation Echo will be discounted by $30.99 as a
Black Friday deal. So you may want to wait until November 23
to purchase one for only $69. 

Pre-order a limited-edition (RED) Echo on Amazon for
$99.99

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