Levi’s and Google’s new denim jackets can answer calls, control music

Levi’s is revamping two of its most iconic jackets, and now they’re “smart.”

The San Francisco-based denim brand has teamed up with Google’s Jacquard platform to create a tech-enabled jacket. Levi’s will integrate Google’s technology in its classic trucker jacket and its Sherpa trucker jacket, which are two of the brand’s more recognizable styles.

Jacquard, which is part of Google’s experimental ATAP group, works with designers to create connected apparel and products. Most recently, Jacquard teamed up with couture house Saint Laurent to make a connected backpack.

This isn’t the first time Levi’s and Google’s Jacquard platform have worked together — the duo created its first denim jacket together in 2017. What’s different now is that the technology is significantly slimmer and smaller, making it almost impossible to tell that the jacket is “smart.”

The jackets, which come in men’s and women’s sizes, will cost $198 for the regular trucker jacket and $248 for the Sherpa version.

Here’s a closer look at the jackets and how the technology will work.