Jet sells Blue Apron meal kits

Blue
Apron is now offering on-demand meal kits through
Jet.com.
Jet

Blue Apron is now offering its meal kits on Jet.com for same-day
or next-day delivery. 

The deal with Jet marks a departure from Blue Apron’s
subscription model, which requires shoppers to sign up for weekly
deliveries.

Blue Apron’s shares soared 16% in pre-market trading on Monday
following news of the deal.

The meal-kit company’s stock has been hammered this year, losing
more than 70% of its value as it has reported massive
declines in customer subscriptions.

Studies have shown that customers don’t like being locked into a
subscription, even though Blue Apron’s model allows customers to
cancel or skip deliveries. And more than 150 other meal-kit
companies are now competing with Blue Apron.

Jet

Through the deal with Jet, customers in the New York City area —
including Manhattan, Brooklyn, Queens, the Bronx, Jersey City,
and Hoboken — can
order Blue Apron through
same-day or next-day delivery via Jet’s new City Grocery service.

Blue Apron will
offer a rotating selection of two-serving recipes. The company
says the recipes are specifically designed for busy consumers and
take 30 minutes or less to prepare.

Here’s the first line-up of kits available through Jet:

• Seared Steaks & Peperonata with Fregola Sarda Pasta &
  Grana Padano Cheese (2 servings, 28 oz.) – $22.99
• Dukkah-Spiced Beef & Couscous with Tahini-Dressed
  Broccoli (2 servings, 41 oz.) – $20.99
• Togarashi Popcorn Chicken with Sweet Chili Slaw & Jasmine
  Rice (2 servings, 32 oz.) – $18.99
• Italian Farro Bowl with Roasted Vegetables & Mozzarella
  (2 servings, 32 oz.) – $16.99