Technology
Instagram testing ‘personal fundraising’ right in the app
Look out, GoFundMe.
Instagram announced Tuesday that it’s launching a new capability called Personal Fundraisers. Beginning with a small test for Android users in the U.S., U.K., and Ireland, and eventually coming to iOS, Instagram users can start a fundraiser that personally benefits them for a host of eligible reasons, including medical emergencies, hobbies, business support, and more.
Facebook, which owns Instagram, already allows for personal fundraisers on its platform. Nonprofits registered as businesses on Instagram can also already use their profiles to raise funds through a donation button, a donation sticker for stories, and live fundraisers in stories. The test means fundraising now comes to profiles that aren’t registered as businesses.
Create and donate to personal fundraisers on Instagram. ❤️
That includes raising money for medical costs, small businesses affected by COVID-19, education and more.
We’re starting by testing in the US, UK and Ireland. pic.twitter.com/M7mZI05duX
— Instagram (@instagram) July 21, 2020
Instagram launched the donations with a video exemplifying several types of personal causes: a “digital tip jar” for a coffee shop; a fund to support a racially equitable art project. Instagram will have to approve the fundraisers. However, the eligible categories are pretty broad, and it’s easy to see how the button could turn from altruistic to narcissistic in the hands of certain social media personalities.
Still, need is very much there amid the COVID-19 crisis, as businesses and individuals turn to their communities for financial help to stay afloat. Facebook says people have donated over $100 million since January for coronavirus-related causes. Donations have also surged to support the Black Lives Matter movement and racial justice.
Other digital companies have met the moment with new fundraising tools, too. Yelp partnered with GoFundMe to integrate a donation button directly into the platform. That landed the company in some hot water when businesses that never signed up for donations found the button on their business pages; Yelp responded by making it opt-in.
Donation options directly within the Instagram app makes the process of giving money to the causes you care about that much more seamless. But the integration could be bad news for GoFundMe, which says it’s “the #1 fundraising platform.” Perhaps not for long.
-
Entertainment6 days ago
Teen AI companion: How to keep your child safe
-
Entertainment6 days ago
‘Wallace and Gromit: Vengeance Most Fowl’ review: A delightful romp with an anti-AI streak
-
Entertainment5 days ago
‘Dragon Age: The Veilguard’ review: BioWare made a good game again
-
Entertainment5 days ago
Polling 101: Weighting, probability panels, recall votes, and reaching people by mail
-
Entertainment4 days ago
‘Only Murders in the Building’ Season 4 ending explained: Who killed Sazz and why?
-
Entertainment4 days ago
5 Dyson Supersonic dupes worth the hype in 2024
-
Entertainment3 days ago
When will we have 2024 election results online?
-
Entertainment3 days ago
Social media drives toxic fandom. Is there a solution?