Here’s your first look at the purple iPhone 12

In case you haven’t already heard: Apple came out with a purple iPhone 12 and 12 mini — half a year after the phone launched. But hey! It’s just in time for spring, I guess.

My apologies to those who already bought an iPhone 12 in one of the original bland colors like blue, black, white, or red — because the purple is very pretty. 

But it’s also not exactly purple, the same way the green iPhone 12 isn’t exactly green (it’s seafoam, thank you very much). The purple is more of a periwinkle or a lavender, with an aluminum border that’s slightly darker. 

It takes me back to the days when Apple used to have fun with its iPhones, which wasn’t even that long ago. The iPhone 11 came in yellow, green, and purple; the iPhone XR was available in blue, yellow, and even coral; the iPhone 5C came in a bunch of bright colors like blue, green, pink, and yellow. 

Let’s hope those colorful new iMacs has inspired Apple to start experimenting with colorful iPhones again. Oh, and Tim Cook, if you’re reading this, let’s not wait until iPhone 13 is half a year old to release the fun ones, OK? OK.

But let me make one thing clear, there is nothing new about the purple iPhone other than the color. There are no new specifications, features, capabilities, healing powers, etc. It also has the same $799 starting price ($699 for the Mini). As for availability, pre-orders start April 23 and officially go on sale April 30.

And, if you’re contemplating on whether or not you should upgrade to the iPhone 12, then perhaps you should read my review that I wrote all the way back in … November. You’re welcome.