Hands-on: iPhone Xs, Xs Max, and Xr

Kif LeswingApple introduced its new iPhone lineup on Wednesday.

The iPhone’s flagship X series will now consist of three models. 

The iPhone XS and iPhone XS Max go on sale next week, on September 21.

The less-expensive and more colorful iPhone XR goes on sale on October 26.

Business Insider was at the launch event at Apple’s Cupertino, California headquarters and was able to briefly handle the new devices after they were announced. Here’s what we thought:

Another reason for the XR’s lower price tag (it starts at $749 versus $999 for the XS) is because it uses older LCD screen technology.

Kif Leswing

But in my short time playing with the phones, I couldn’t tell the difference between the XR’s LCD technology and the iPhone XS and iPhone XR’s OLED displays. The XR also has the same Face ID facial recognition sensor as last year’s iPhone X and this year’s iPhone XS and iPhone XS Max — thus the “notch” up top.