Google won’t rule out shuttering Google News over EU link tax

Google CEO Sundar
Pichai.
Justin Sullivan/Getty
Images

• Google’s top news executive Richard Gingras
  told The Guardian that Google won’t rule out shutting down
  Google News in EU countries if the European Parliament enforces
  a so-called “link tax.”
• The “link tax” refers to Article 11, a piece of
  legislation backed by the European Parliament in September,
  which would require companies like Google to hold licences for
  linking to publishers.
• Gingras said that while it is “not desirable” to shut
  down services, Google is concerned by the legislation in its
  current form.

Google’s top news executive has hinted that the company is
prepared to shut down Google News in Europe if it is stung by new
EU legislation.

Richard Gingras, Google’s vice president of news,
told The Guardian that he won’t rule out switching off the
news service in response to the EU’s proposed crackdown on online
copyright infringement, referred to as the “link tax.”

The “link tax” refers to Article 11, a piece of legislation

backed by the EU in September, which would force companies
such as Google to hold a licence to link to publishers.

The legislation including Article 11 was proposed in July, but

was rejected following criticism that it was too sweeping.
Article 11 was amended so that hyperlinks to articles with an
“individual word” description would not be penalised, and
journalists would be entitled to remuneration by their publishers
if their articles are used by news aggregators. The legislation
faces a final vote in early 2019.

Read more:

The EU has backed tough new laws to enforce copyright
online

Gingras said the future of Google News in Europe will depend on
whether the EU is willing to change the language around Article
11. “We can’t make a decision until we see the final language,”
he said.

Gingras added that while it is “not desirable to shut down
services,” Google is concerned by the proposals as they stand at
the moment.

Google VP of News, Richard
Gingras.
Daniel Zuchnik/Getty Images
for Advertising Week New York

He also pointed out that this would not be the first time Google
has shuttered its news service.

In 2014, the Spanish government introduced similar legislation
forcing aggregation sites to pay for links to news articles, and

Google responded by shutting down its news service in Spain,
where it is still inactive. Gringas told the Guardian this led to
a fall in traffic to Spanish news websites.

“We would not like to see that happen in Europe,” Gingras told
The Guardian. “Right now what we want to do is work with
stakeholders.”

He emphasised that Google News is not a massively profitable part
of the company’s business, but is a valuable social tool for
users.

“There’s no advertising in Google News. It is not a
revenue-generating product to Google. We think it’s valuable as a
service to society. We are proud to have it as part of the stable
of properties that people have,” Gringas said.

This isn’t the first time Google has pushed back against the EU’s
new copyright legislation. Along with Article 11 the EU
introduced Article 13, which would require companies like Reddit,
Facebook, and Google-owned YouTube to monitor and remove
copyright infringement on their platforms.

YouTube CEO Susan Wojcicki
pushed back against Article 13 in a Financial Times op-ed
last week, saying EU residents were at risk of being “cut off”
from videos on the site.

Google declined to comment when contacted by Business Insider.