Technology
Facebook is ready to start making serious money off WhatsApp
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The time has finally come for Facebook to start making money off WhatsApp.
The messaging app will expand its business-focused service in a major way, WhatsApp announced Wednesday.
Since last year, WhatsApp has been testing WhatsApp Business, which lets companies message customers with things like boarding passes, shipping information, and responses to customer service inquiries. But the service is now expanding with a dedicated API for larger companies to start using the tools.
This should make it easier for larger organizations to take advantage of WhatsApp. Companies will now be able send customized notifications to people and run News Feed ads that redirect to WhatsApp chats. Read more…
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