Energizer to launch 26 new phones this month. Yes, you read that right

You may be forgiven for not knowing that Energizer makes smartphones.

The company, known primarily for its batteries (and that bunny ad), actually has quite a few in its lineup, though the devices it sells are mostly niche products: rugged phones, phones with huge batteries and the like. 

At this year’s Mobile World Congress in Barcelona, though, Energizer its taking its smartphone lineup a few steps further. The company will announce no less than 26 phones at the show, including a foldable phone and a phone with a pop-up camera and nearly no bezels. 

The original announcement from Energizer, who partnered with Avenir to manufacture the phones, didn’t have too many details, but on Friday, GSMArena shared a number of details about some of the upcoming devices. 

The Energizer Ultimate U620S Pop, for example, will have a 6.2-inch Full HD screen, a triple rear camera with 16/5/2-megapixel sensors and a dual pop-up camera with 16/2-megapixel sensors — something we haven’t seen before. The phone has 6GB of RAM, 128GB of storage and is powered by the MediaTek Helio P70 chipset. There’s also a fingerprint reader on the phone’s side and a 3,200mAh battery inside. 

The Energizer Ultimate U630S Pop has a 6.3-inch screen with 720p resolution and a larger, 3,500mAh battery. It’s powered by a Helio P22 chipset with 4GB of RAM and 64GB of storage, and only has a dual rear camera. 

There will also be a couple of “Ultimate” models without the “Pop” moniker, meaning they have a waterdrop notch for the selfie camera instead of the pop-up system. The most interesting of these is the 6.5-inch Energizer Ultimate U650S, with a 16/2-megapixel dual rear camera, a 16-megapixel selfie camera, 4GB of RAM, 128GB of storage and a 3,500mAh battery. 

GSMArena also details a couple of cheaper, notched models with weaker specs, likely to be sold at a lower price. 

The outlet has no details about some of the most interesting devices announced by Energizer, though. The company said it would also launch a foldable phone (like everyone else this year) and a phone with an insane, 18,000mAh battery. 

We’ll be there in Barcelona to check out Energizer’s lineup, which is bound to be interesting. The company’s all-out, guns blazing approach to entering the higher end of the smartphone market is unlike any that we’ve seen so far, though time will tell whether it will pay off in the long run.