Technology
DoorDash, White Claw fastest growing brands in new report, confirming people just want to get drunk at home
Finally, the people have spoken. And they say going out sucks.
In research firm Morning Consult’s latest report, Fastest Growing Brands of 2019, DoorDash snagged the number one spot for the second year in a row. Meanwhile, White Claw, the spiked seltzer beverage that has become the millennial drink of choice, claimed second place. While the beverage originally launched in 2016, it didn’t spike in popularity until a couple of years later.
The report measured “growth in the share of consumers who say they would consider purchasing from a brand over the course of the year.”
To round out the top five, Postmates (yet another food delivery service) came in third while Impossible Foods and Venmo took fourth and fifth place, respectively.
Anyone else seeing a trend here? Told ya, no one wants to leave their homes.
The report comes only five months after DoorDash changed its tipping policy. It was heavily criticized for pocketing tips meant for its delivery workers.
But that hasn’t stopped people from using it. DoorDash was the fastest growing brand with each generation. We’re talking Gen Z, Millennials, Gen X, and, yes, Boomers.
It also helps that the delivery service isn’t exclusive to major cities anymore and has expanded to more than 4,000 town across the U.S., making it a lot more accessible in suburbs too.
Many of the rest of this year’s list of fastest growing brands also help you have the perfect night in. UberEats and GrubHub made the cut, along with streaming services Amazon Prime and Hulu.
Also, there were snacks. Brands like Trolli, 100 Grand Bar, and Nesquik made the list as well. Oh, and KIND Snacks for all you health freaks out there.
If you want to check out the full report for yourself, you can download it and analyze it to your heart’s content.
I must say, after going through it myself, I feel a lot better about my nights drinking Claws on the couch, ordering Taco Bell from my phone, and charging my friends for it on Venmo while they were sitting right next to me.
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