Best 4K TV deal in the Amazon Black Friday pre-sale (UK deal)

TL;DR: The Philips 50-inch 4K UHD Smart TV is on sale for £399 on Amazon, saving you 27% on list price.

Gaming deals always make a splash on Black Friday, and do kitchen appliance discounts, but nothing comes close to the deals on TVs. These are the stars of the show.

We’ve waited patiently for TV deals to start to drop, and we’re finally starting to see some movement. You can now save on a wide range of TVs in the “Countdown to Black Friday Sale,” but there is one offer that stands out from the crowd.

You can now pick up the Philips 50-inch 4K UHD Smart TV for just £399 on Amazon. This model is normally listed at £550, meaning you could save a massive 27% with this early Black Friday deal. We’re not saying there won’t be better deals in the weeks to come, but you could save yourself a lot of hassle by scooping this device before the rush.

This Philips TV turns your living room into a cinema with three-sided Ambilight. This technology projects screen colours onto the wall in real time, providing an immersive experience for everyone involved.

Save on the star of the show with this TV deal.