Apple’s 2018 iPhones may be named ‘Xs,’ Xs Max’ and ‘Xr’

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• Apple will likely unveil three new iPhones at its September event on Wednesday.
• A new report from Bloomberg’s Mark Gurman says Apple could name its new iPhones “Xs,” “Xs Max,” and “Xr.”
• Gurman has a solid track record with reporting Apple news before it’s officially announced.

Apple is widely expected to unveil three new iPhones at its September event this Wednesday, and a new report from Bloomberg’s Mark Gurman says Apple could name its iPhone X successors the iPhone “Xs,” “Xs Max,” and “Xr.”

Gurman has a good track record with reporting Apple news before it’s officially announced by the company. He’s broken lots of Apple news while at Bloomberg, and previously at the Apple blog 9to5Mac.

According to Gurman, Apple’s sequel to the iPhone X will be called “iPhone Xs,” which lines up with 9to5Mac’s report from August 30 that claims the same name.

The name iPhone Xs would line up with Apple’s traditional naming conventions for iPhones, where a refined “S” model would look identical to the prior-year phone, but include new internals and other features to set it apart.

The second phone Apple will unveil will be a larger version of the iPhone Xs — but unlike past years, where Apple named the bigger phone model “Plus,” Gurman says the large-screened iPhone X successor will be called “iPhone Xs Max.” Compared to the 5.8-inch display on the iPhone X and the rumored Xs, this phone would feature a massive OLED display that measures nearly 6.5 inches.

Apple will also reportedly unveil a third phone at its event this month: an iPhone sized between the two Xs models, but with a less-expensive LCD screen instead of OLED, and a design that would come in several new colors. Gurman says this iPhone could be called “iPhone Xr,” according to one of his sources, though the reason for the name is unclear and it sounds like Apple could still change its mind. Another report from this week floated the possibility of the third iPhone variant being called the iPhone Xc.

We’ll know the names of these new iPhones, as well as their standout features, this Wednesday. Business Insider will be in attendance and live blogging the event, which begins at 1 p.m. ET. In the meantime, you can learn more about everything we’re expecting from Apple’s event right here.