Apple accidentally leaks names of 3 new iPhones: iPhone XS, iPhone XS Max, iPhone XR

The iPhone XS and iPhone
XS Max were leaked in images obtained by 9to5Mac earlier this
month.

9to5Mac

• Ahead of Apple’s big keynote event on Wednesday, the
  company’s website accidentally revealed the names of the three
  new models of iPhone being announced.
• Apple is expected to announce the iPhone XS, the iPhone
  XS Max, and iPhone XR this afternoon. All three names showed up
  in the code on Apple’s website.
• Many details, including photos, of the 2018 iPhone
  models
  have leaked already, but exactly what Apple would call each
  individual phone was one of the last remaining
  mysteries.

If Apple’s own website is to be believed, the colossal smartphone
maker plans to announce three new models of iPhone later today:
the iPhone XS, the iPhone XS Max, and the iPhone XR.

That’s according to
The Verge and
ATH, who both dug into the Apple website’s product sitemap
XML file — the code powering the website — and found several
direct references to all three devices. 

The three models are expected to break down as such:

1. The iPhone XS is expected to be the “S” version of 2017’s
   iPhone X, with upgraded internals and a similar design.
2. The iPhone XS Max is expected to be the “Plus” version of the
   iPhone XS, with a larger screen.
3. The iPhone XR — which was also rumored to be named iPhone XC
   — is expected to be a rare budget option from Apple, using an LCD
   screen as opposed to a nicer, more expensive OLED screen.

Apple is notorious for running a tight ship with few product
leaks, though there are a handful of notable examples where the
opposite is the case.

The Apple iPhone 4.
Tyler/Flickr

Most notoriously, a pre-production model of the iPhone 4 was left
in a bar and subsequently purchased and written about by tech
blog Gizmodo. In 2017,
a graphic icon of the iPhone X’s design was discovered within
Apple’s HomePod firmware ahead of the company’s announcement.

More recently, images of the iPhone XS and XS Max models were

discovered by Apple blog 9to5Mac, which apparently guessed at
the URLs to uncover marketing images of still-unannounced
devices.

Additionally, it looks like the iPhone XS and XS Max will come
with an option for 512 GB of storage — a first for the iPhone.
But other than that detail and the names of the devices, we’re
still in the dark about this year’s iPhones.

Apple will no doubt share more details on Wednesday afternoon at
its annual iPhone event in Silicon Valley. You can follow along
with the whole thing at the Tech Insider
homepage starting at noon ET.