Advertising news today: Yahoo Finance permalancers, Condé Nast shakeup

Cindy
Ord/Getty Images for Yahoo

Verizon is betting big on Yahoo Finance.

The telecom behemoth is investing in the digital media property,
hiring big-name talent away from its financial-news rivals,
ramping up video to a full day of live-streaming news, and
launching a paid subscription service for content.

But for some, the investment is at odds with a newsroom built on
a cohort of “permalancers,” or contract workers with job
responsibilities and hours indistinguishable from full-time
staff, but with none of the benefits.

Click here to read more about Yahoo
Finance’s employment practices.

In other news:

A shakeup at Condé Nast highlights the disruptive impact
Facebook and Google are having on legacy media brands — and how
they’re trying to adapt. Condé Nast announced its
CEO Bob Sauerberg is out and that it’s combining its separate US
and international arms while looking for a new CEO with global
experience.

YouTube just gave a big clue that its $12-a-month Premium
service is headed for extinction after only eight
months. Starting in 2019, new original content on
YouTube will be available for free with advertisements, rather
than being available exclusively through the company’s
subscription service, YouTube Premium.

Starbucks has debuted a new holiday beverage as it
doubles down on festive cheer. Starbucks is going
all-in on the holidays this year, rolling out its seasonal menu
and store decorations more than a full week earlier than in 2017.

‘Facebook has a black people problem’: A former employee
posted a 2,500-word memo about racial discrimination at the
company. A former Facebook employee has accused the
company of failing to deal with racism and failing to build an
inclusive workplace.

Eight people have been charged with operating two schemes
of ad fraud that have been going on since 2014, including the
high-profile Methbot
operation. The indictment was
unsealed Tuesday in New York’s Eastern District.

The Walt Disney Co. is moving all of its digital video
campaigns from Comcast-owned Freewheel to Google Ad Manager,
reports Variety. The deal cuts across multiple
channels, including live streaming and direct-to-consumer content
offerings.

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