Advertising news today: Snap’s leadership, Amazon’s e-commerce boost

Snap CEO Evan
Spiegel
Greg Sandoval/Business
Insider

Snap, the parent company of messaging app Snapchat, has brought
on two new executives from Amazon and The Huffington Post
following the departure of its chief strategy officer.

The company hired Amazon’s head of global advertising sales
Jeremi Gorman to be its chief business officer, responsible for
the company’s “global business solutions, global online sales,
customer operations, and business marketing,” CEO Evan Spiegel
said in an email to employees on Wednesday shared with Business
Insider by a spokesperson. 

And former The Huffington Post CEO Jared Grusd is joining as
chief strategy officer, looking after “content, global strategy,
partnerships, and corporate development.”

Click here to read Evan Spiegel’s full email
to employees.

In other news:

Twitter is soaring after beating Wall Street expectations — but
it’s lost millions of users. Twitter reported
earnings of $0.21 a share on revenue of $758.1 million but
monthly active users fell by 4 million year-over-year.

Investors love Amazon’s cloud and advertising efforts,
but it could have just gotten a big boost from an older
business. Amazon is set to report its third-quarter
results on Thursday, and its e-commerce business might boost its
results, thanks in part to booming business on Prime Day.

An offhand comment about ‘content costs’ by AT&T
should scare some TV networks. On AT&T’s
earnings call Wednesday, its CFO made comments about evaluating
its DirecTV Now channel lineups to “align content costs with the
price.” That is not welcome news for some networks looking
forward.

Bleacher Report has a plan to weave brands like
McDonald’s into its new House of Highlights Twitter show —
without being annoying. “The House of Highlights
Show” is a new Twitter show that will livestream for 75 minutes
once a month.

WPP’s shares dipped 20% in early London trading after
reporting disappointing third-quarter results, reports the Wall
Street Journal. The world’s biggest holding group
cut its full-year guidance amid new leadership and ongoing
challenges in the industry.