Advertising news today: Snap earnings, NBCUniversal vMVPDs

Snapchat has a dozen new
original shows
Snap

Advertisers want Snap to give them more attention and they’re
betting on two new hires for help.

Snap announced on Wednesday that it would replace
outgoing chief strategy officer Imran Khan with
two positions. Jeremi Gorman is joining Snap as chief business
officer from Amazon and will oversee “global business solutions,
global online sales, customer operations, and business
marketing,” according to a memo CEO Evan Spiegel sent to
employees. Jared Grusd, formerly CEO of The Huffington Post, is
also joining as chief strategy officer.

The new hire announcement came a day before Snap’s
third-quarter earnings. The company reported 186
million daily active users, which is up 5% year-over-year but
down 1% from 188 million during the second quarter. The decline
in users primarily came from Android users, Spiegel said.

Snap warned investors that daily active users would decline into
the fourth quarter as well.

Snap’s revenue hit $297.7 million during the third quarter, up
from analysts’ expectation of $283.36 million.

Click here to read more about advertisers’ reactions
to Snap’s hires.

In other news:

NBCUniversal’s CEO warns that a new revenue source for TV
is already ‘starting to plateau.’ The mood around
digital TV packages (vMVPDs) is starting to turn sour because of
flagging growth and bad margins.

Elsewhere at NBC, the future of Megyn Kelly’s show is in
jeopardy but has been a ratings nightmare before she defended
blackface. “Megyn Kelly Today” averaged 2.4 million
viewers a day in its first year.

Google’s Q3 revenue was just shy of Wall Street but
investors are showing no mercy. Revenue increased
22% in the third quarter driven by healthy performance in its
mobile search business, but the stock took a dive in after hours
trading.

Amazon’s stock falls 9%, as disappointing revenue,
guidance seem to outweigh standout Q3 earnings. The
company’s revenue for the period was lower than expected, and it
offered a disappointing revenue forecast for the fourth quarter.

Conflicting priorities might be hitting AT&T’s bottom
line, and the company’s strategy ‘is fraught with peril at every
level.’ AT&T’s entertainment business took the
biggest hit in third-quarter earnings.