Advertising news today: Pinterest CMO, Facebook Watch flop

Pinterest CEO Ben
Silbermann
John
Lamparski/Getty

Pinterest is bringing in a retail exec to handle its top
marketing role as the company looks to beef up its advertising
business ahead of a potential IPO.

The company has tapped Andréa Mallard, Gap’s Athleta CMO, to be
its first CMO. She will oversee Pinterest’s marketing and
creative teams and report to chief operating officer Francoise
Brougher.

Mallard has held the CMO role at Athleta since March 2017, and
was previously CMO at digital health startup Omada Health for
four years. According to Pinterest, she will be responsible for
explaining the company’s platform to advertisers and partners.

Click here to read more about Pinterest’s
new CMO.

In other news:

Elizabeth Olsen’s ‘Sorry for Your Loss’ deserves better
than becoming a high-profile Facebook flop. It got 4
million views for its first episode, but viewership plunged after
that.

Amazon just ratcheted up the war for holiday shoppers
with an unprecedented promotion. Amazon is offering
free shipping for all customers for a limited time this holiday,
starting November 5.

It’s become increasingly clear that Alphabet, Google’s
parent company, needs new leadership. The recent
scandals and controversies at the company, most notably over its
handling of sexual harassment allegations, have highlighted the
shortcomings of its top leaders.

Trump says his administration is ‘looking at’ whether
Amazon, Facebook and Google are violating antitrust
laws. In an interview with news site Axios that
aired on HBO Sunday night, Trump said the $5 billion fine against
Google from the European Union made him consider pursuing
regulation.

Twitter has hired ad-agency executive God-is Rivera as
global director of culture and community, reports the Wall Street
Journal. The former VMLY&R exec will help
advertisers connect with diverse communities on the platform.