Advertising news today: Edo funding, Coca-Cola’s Dirty Lemon investment

Edo
cofounder and actor Edward Norton
AP

Investors are betting
big on companies that promise to fundamentally
shake up TV advertising, and another startup just snagged a
sizeable round.

The TV-geared analytics and measurement company, Edo, has secured
$12 million in Series A funding, led by Breyer Capital. A handful
of advertising players including Brian Sheth and Robert Smith
(Vista Equity co-founders) and WGI Group (founded by Jonah
Goodhart, Noah Goodhart, and Michael Walrath) also participated
in the round.

Actor and filmmaker Edward Norton and Daniel Nadler founded Edo
in 2015 to match up granular TV ratings with purchase intent data
through machine learning.

Click here to read more about Edo.

In other news:

These 3 charts show why there’s more good days ahead for
e-commerce — and more bad times for traditional
retailers. Online stores are continuing to gain
share against their brick-and-mortar counterparts, Morgan Stanley
details in a new report.

Coca-Cola is in talks to invest in Dirty Lemon, a
direct-to-consumer company known for its trendy drinks, and the
CEO says the startup is dropping its CBD-infused
beverage. Dirty Lemon is currently raising a round
of funding that reportedly includes investors like Betaworks and
Winklevoss Capital.

Starbucks’ revamped red cups are back despite past
scandals — here’s what they look like this year. The
coffee chain is kicking off the holiday season on November 2,
with the return of seasonal menu items, festive decor, and the
2018 red cups, which come in four varieties.

Facebook warned Wall Street that it’s going to spend a
lot of money fixing problems that can never be
fixed. UBS forecasts that Facebook’s costs and
expenses of more than $20 billion could grow by as much as 50%
next year, partly because of investment in security.

20-year-old ‘influencer’ sued for allegedly refusing to
wear Snap Spectacles in public despite being paid
$45,000. According to the lawsuit, the contract
required him to publish Instagram posts and stories of himself
wearing the spectacles during the New York, Milan, or Paris
fashion weeks. The PR agency’s client was Snap Inc.

Spotify sinks after delivering disappointing revenue
guidance. The company’s fourth-quarter revenue
guidance fell short of Wall Street estimates, and shares dropped
more than 5% ahead of Thursday’s opening bell.