Technology
Advertising news today: Charter CEO, Martin Sorrell’s MightyHive acquisition
Charter Communications chief executive Tom Rutledge will look to
buy more cable assets if they become available.
“If there were assets for sale that we could do more of, we would
do that,” Rutledge said at the UBS Global Media &
Communications Conference.
“We’ve been buying a lot of our own stock back,” he continued.
“Why? Because we think the cable business is a great business and
we haven’t been able to buy other cable assets.”
Click here to read more about why Charter’s
CEO is bullish on cable M&A.
In other news:
Martin Sorrell’s S4 has bought programmatic ad firm
MightyHive for $150 million. The tech company will
allow S4 to become a full-service digital marketing firm and
offer creative, media planning and buying.
Verizon’s Oath will pay about $5 million to settle New
York attorney general charges over children’s privacy law
violations, reports The New York Times. AOL helped
place targeted display ads on hundreds of websites that it knew
were directed to children under 13, such as Roblox.com and
Sweetyhigh.com, according to a settlement.
‘Siloed companies weren’t working’: DDB’s Wendy Clark
says the ad agency of the future needs to be more
flexible. The agency exec said that focusing on
building bespoke approaches for clients is the best way for
agencies to survive.
Speaking of Clark, she also admitted that the long hours
and constant flights required for her job are often accompanied
by guilt. “That voice, that ‘Debbie Downer in your
head,’ never goes away,” she said. “But what I say is that you
gotta shut that b***h up.”
Facebook’s board needs to get a spine and fire Mark
Zuckerberg, marketing guru Scott Galloway said.
Facebook should fire both CEO Mark Zuckerberg and COO Sheryl
Sandberg for the string of failures on their watch, Scott
Galloway said at Business Insider’s Ignition conference Monday.
How tech companies are fighting fake news with
humans. Microsoft and NewsGuard are among the
companies today fighting fake news with human oversight and
moderation.
IAC’s CEO says that understanding consumer-focused
internet brands is keeping the company’s stock flying
high. IAC’s stock has performed well in recent years
because of the company’s ability to play with “lots of different
businesses, lots of different brands,” said CEO Joey Levin.
Quora says 100 million users may have had their account
information stolen in a massive data breach. Account
information, including name, email address, encrypted password
and data imported from linked networks when authorized by users
may have been compromised, the site said.
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