White-label SaaS shipping startup Outvio closes $3M round led by Change Ventures

Outvio, an Estonian startup that provides a white-label SaaS fulfillment solution for medium-sized and large online retailers in Spain and Estonia, has closed a $3 million early-stage financing round led by Change Ventures.

Also participating were TMT Investments (London), Fresco Capital (San Francisco) and Lemonade Stand (Tallinn). Several angels also joined the round, including James Berdigans (Printify) and Kristjan Vilosius (Katana MRP). This is the startup’s first institutional round of funding after bootstrapping since 2018.

Online retailers usually have to use a number of different tools or hire expensive developers to create in-house shipping solutions. Outvio offers online stores of any size a post-purchase shipping setup, which seeks to replicate an Amazon-style experience where customers can also return packages. Among others, it competes with ShippyPro, which runs out of Italy and has raised $5 million to date.

“We can give any online store all the tools needed to offer a superior post-sale customer experience,” Juan Borras, co-founder and CEO of Outvio, said. “We can integrate at different points in their fulfillment process, and for large merchants, save them hundreds of thousands in development costs alone.”

“What happens after the purchase is more important than most shops realize,” he added. “More than 88% of consumers say it is very important for them that retailers proactively communicate every fulfillment and delivery stage. Not doing so, especially if there are problems, often results in losing that client. Our mission is to help online stores streamline everything that happens after the sale, fueling repeat business and brand-loyal customers with the help of a fantastic post-purchase experience.”

“While online retailing has a long way to go, the expectations of consumers are increasing when it comes to delivery time and standards,” Rait Ojasaar, investment partner at lead investor Change Ventures, said. “The same can be said about the online shop operators who increasingly look for more advanced solutions with consumer-like user experience. The Outvio team has understood exactly what the gap in the market is and has done a tremendous job of finding product-market fit with their modern fulfillment SaaS platform.”