Trulia founder Pete Flint backs real estate startup Modus

The founders of Seattle-based Modus cold emailed Pete Flint, the founder of Trulia and a current managing partner at the venture capital firm NFX, for months to no avail. In a last ditch effort, Alex Day, Jai Sim and Abbas Guvenilir sent one more message to the investor who’s real estate listings tool sold to Zillow in 2014 for $3.5 billion. They were at a coffee shop below his San Francisco office, was he interested in meeting?

Fortunately for them, he was.

Modus co-founders

Modus, a real estate startup focused on title and escrow services, is today announcing a $12.5 million Series A financing co-led by NFX’s Flint and Niki Pezeshki of Felicis Ventures. Liquid 2 ventures and existing backers including Mucker Capital, Hustle Fund, 500 Startups, Rambleside and Cascadia Ventures also participated in the round.

“The first revolution in online real estate was transforming the research experience, the next revolution in the industry is transforming the transaction,” Flint said in a statement.

Modus launched in 2018 with a focus on Washington State real estate opportunities. The startup, led by former employees of a nearly-defunct lunch delivery company Peach, has developed software to help both agents and home buyers navigate the home closing process, which, unlike many other real estate experiences, has yet to receive a boost of innovation from startups building in the sector. That’s why Modus started with an emphasis on escrow services, though the team’s long term vision, they explain, is to power all real estate transactions.

“When you think about communication, you think of Gmail; when you think of traveling, you think of Uber . We want to be synonymous with home closing,” Sim, the company’s executive chairman, tells TechCrunch.

Sim, the former head of marketing at Peach, says Modus has ambitions of becoming a sort of operating system for real estate, or “like what Stripe is for payment processing, we want to become for real estate transactions.”

Since closing its Series A financing in May–the team waited until now to make its financing information public–Modus has increased its headcount to 50 employees across product, engineering and operations. Their goal now is to provide their software to home-buyers in 15 to 20 states over the next two years. To support expansion efforts, Modus plans to raise a Series B in the second or third quarter of next year.

Modus has previously raised $1.8 million in seed funding.