Sisense hauls in $80M investment as data analytics business matures

Sisense, a company that helps customers understand and visualize their data across multiple sources, announced an $80 million Series E investment today led by Insight Venture Partners. They also announced that Zack Urlocker, former COO at Duo Security and Zendesk, has joined the organization’s board of directors.

The company has attracted a prestigious list of past investors, who also participated in the round, including Battery Ventures, Bessemer Venture Partners, DFJ Venture Capital, Genesis Partners and Opus Capital. Today’s investment brings the total raised to close to $200 million.

CEO Amir Orad says investors like their mission of simplifying complex data with analytics and business intelligence and delivering it in whatever way makes sense. That could be on screens throughout the company, desktop or smartphone, or via Amazon Alexa. “We found a way to make accessing data extremely simple, mashing it together in a logical way and embedding it in every logical place,” he explained.

It appears to be resonating. The company has over 1000 customers including Expedia, Oppenheimer and Phillips to name but a few. Orad says they are actually the analytics engine behind Nasdaq Corporate Solutions, which is the the main investor relations system used by CFOs.

He was not in the mood to discuss the company’s valuation, an exercise he called “an ego boost he doesn’t relate to.” He says that he would prefer to be measured by how efficiently he uses the money investors give him or by customer satisfaction scores. Nor would he deal with IPO speculation. All he would say on that front was, “When you focus on the value you bring, positive things happen.”

In spite of that, he was clearly excited about having Urlocker join the board. He says the two spent six months getting to know each other and he sees a guy who has brought several companies to successful exit joining his team, and perhaps someone who can help him bring his company across the finish line, however that ultimately happens. Just last month, Cisco bought Urlocker’s former company, Duo Security for $2.35 billion.

For now Sisense, which launched in 2010, has another $80 million in the bank. They plan to add to the nearly 500 employees already in place in offices in New York, Tel Aviv, Kiev, Tokyo and Arizona. In particular, they plan to grow their international presence more aggressively, especially adding employees to help with customer success and field engineering. Orad also said that he was also open to acquiring companies should the right opportunity come along, saying “Because of talent, technology and presence, it’s something you have to be on lookout for.”

When a company reaches Series E and a couple of hundred million raised, it’s often a point where an exit could be coming sooner than later. By adding an experienced executive like Urlocker, it just emphasizes that possibility, but for now the company appears to be growing and thriving, and taking the view that whatever will be, will be.