Shell Ventures backs UK car repair marketplace WhoCanFixMyCar

WhoCanFixMyCar, the U.K. online car repair marketplace, has secured £4 million in new funding. Backing the startup is Shell Ventures — the corporate venture arm of Shell — in addition to chairman Sir Trevor Chinn (who previously chaired the boards ofAA, Kwik Fit and RAC), Active Partners, and Venrex Investment Management.

Launched in 2011 by former investment bankers Al Preston and Ian Griffiths, WhoCanFixMyCar.com claims to be the biggest online marketplace in the U.K. for matching car owners with repair garages (although the likes of ClickMechanic might not agree, despite having slightly different models).

Specifically, the company, which has offices in Newcastle upon Tyne, London and Kiev, operates a local garage and mechanic online comparison service, allowing drivers to post jobs and receive quotes from local garages and mechanics.

The platform currently has 11,500 garages registered to the site, and says it has processed 1 million repair requests from U.K. drivers and receives circa 60,000 new job requests from drivers every month.

This, I’m told, has seen single site garages obtaining around 600 new customers per year on average through WhoCanFixMyCar, with top regional garage groups securing 3,000-4,000 bookings per year.

Furthermore, Shell’s investment via Shell Ventures follows the development of the Shell Helix Service Specialist Network, a recently launched scheme which allows independent workshops on the WhoCanFixMyCar.com site to be officially associated with Shell. In other words, strike this up as potentially quite a strategic investment for Shell.

Armed with a cash injection, Al Preston, co-founder of WhoCanFixMyCar.com, says that the plan it to keep scaling the startup’s activities and consolidate its position in the UK.” We are also focusing on new products and solutions that will further benefit our garage network and provide car owners with a better, richer experience when it comes to car maintenance and repairs,” he says.