Sequoia-backed Medallia files to raise $70M at a $1.7B valuation, documents show

Customer experience management platform Medallia has filed to raise up to $70 million in Series F funding, according to regulatory documents obtained by the Prime Unicorn Index. The new shares were priced at $15 apiece, valuing the nearly two-decades-old business at $1.7 billion.

We’ve reached out to Medallia for comment.

Medallia is expected to finally transition to the public markets in 2019, a year chock-full of high-profile unicorn IPOs. The downsized round, which if raised at full is less than half of its Series E funding, will likely be Medallia’s final infusion of private investment.

San Mateo-headquartered Medallia, led by newly-appointed chief executive officer Leslie Stretch, operates a platform meant to help businesses better provide for their customers. Its core product, the Medallia Experience Cloud, provides employees real-time data on customers collected from online review sites and social media. The service leverages that data to provide insights and tools to improve customer experiences.

Leslie Stretch, president and CEO of Medallia (PRNewsfoto/Medallia).

According to PitchBook, Medallia boasts a particularly clean cap table, especially for a roughly 18-year-old business. It’s backed by four venture capital firms: Sequoia Capital, Saints Capital, TriplePoint Venture Growth and Grotmol Solutions, the latter which invested a small amount of capital in 2010. Medallia has raised a total of $268 million in equity funding, including a $150 million round in 2015 that valued the company at $1.25 billion.

Prior to hiring Stretch to lead the company to IPO, Medallia co-founder Borge Hald ran the company as CEO since its 2001 launch. Hald is now executive chairman and chief strategy officer.