Startups
Movado Group acquires watch startup MVMT
The Movado Group, which sells multiple brands including Lacoste, Tommy Hilfiger and Hugo Boss, has purchased MVMT, a small watch company founded by Jacob Kassan and Kramer LaPlante in 2013. The company, which advertised heavily on Facebook, logged $71 million in revenue in 2017. Movado purchased the company for $100 million.
The acquisition of MVMT will provide us greater access to millennials and advances our Digital Center of Excellence initiative with the addition of a powerful brand managed by a successful team of highly creative, passionate and talented individuals,” Movado Chief Executive Efraim Grinberg said.
MVMT makes simple watches for the Millennial market in the vein of Fossil or Daniel Wellington. However, the company carved out a niche by advertising heavily on social media and being one of the first microbrands with a solid online presence.
“It provides an opportunity to Movado Group’s portfolio as MVMT continues to cross-sell products within its existing portfolio, expand product offerings within its core categories of watches, sunglasses and accessories, and grow its presence in new markets through its direct-to-consumer and wholesale business,” said Grinberg.
MVMT is well-known as a “fashion brand,” namely a brand that sells cheaper quartz watches that are sold on style vs. complexity or cost. Their pieces include standard three-handed models and newer quartz chronographs.
-
Entertainment6 days ago
‘Only Murders in the Building’ Season 4 ending explained: Who killed Sazz and why?
-
Entertainment7 days ago
Polling 101: Weighting, probability panels, recall votes, and reaching people by mail
-
Entertainment5 days ago
When will we have 2024 election results online?
-
Entertainment6 days ago
5 Dyson Supersonic dupes worth the hype in 2024
-
Entertainment4 days ago
Halloween 2024: Weekend debates, obscure memes, and a legacy of racism
-
Entertainment5 days ago
Social media drives toxic fandom. Is there a solution?
-
Entertainment4 days ago
Is ‘The Substance’ streaming? How to watch at home
-
Entertainment4 days ago
M4 MacBook Pro vs. M3 MacBook Pro: What are the differences?