We need to talk about Jason Sudeikis’ Twitter likes

If you’ve ever tweeted about Ted Lasso, Jason Sudeikis himself has almost certainly read your feedback. And hell, he’s probably even liked it.

Few celebrities (or celebrity social media managers) can say they’ve truly mastered Twitter. But Sudeikis? He has been quietly, distinctively slaying the Twitter game for years, and it’s time we start appreciating his unique social media tactics.

Unlike other beloved Twitter celebs of our time, such as Dionne Warwick, Cher, and Lil Nas X — all of whom craft incredibly sharp, brilliantly witty tweets on the regular — the genius of Jason Sudeikis’ Twitter presence lies in his likes.

You see, despite having joined the platform in December 2011, Sudeikis never actually tweets. It’s a move rarely seen on Twitter, especially among celebrities, but it’s one I desperately wish more people would consider. The decision to keep ones thoughts to oneself on social media undoubtedly requires remarkable amounts of self-control and discipline. But choosing to lurk and stay silent on the noisy platform seems like a brilliant choice.

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As first glance, Sudeikis’ Twitter account looks like the inactive account of a random run-of-the-mill Brooklyn dad. His profile is bare; his photo is a filtered mirror selfie that serves big MySpace vibes; his banner puts his two kids, the adorable Otis and Daisy, on display; and his bio reads, “Otis and Daisy’s personal driver.” Precious.

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Unlike most non-celeb dads, Sudeikis has more than 121,000 followers, but he only follows a mere 134 accounts. Among them are his Ted Lasso colleagues; Presidents Biden and Obama, along with other Democratic politicians; several comedians; a number of rappers; and in true Ted Lasso fashion, an account that solely posts Mister Rogers quotes.

Without a little snooping one could easily assume that Sudeikis never logs onto Twitter. But if you click on his “Likes” you’ll find a whopping 36,000 of them. Whether he’s responding to Ted Lasso praise, fans who’ve shared photos of their own “Believe” signs, a tweet from the @CraigWeekend account, a Milk Crate Challenge meme, or a very accurate tweet about book staircases, Sudeikis has shown he isn’t afraid to make generous use of Twitter’s “Like” feature. It’s always nice to see a noteworthy figure engage with fans on social media, but what sets Sudeikis’ likes apart is that he doesn’t solely like positive tweets — he’s constantly tossing hearts to his haters.

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Since Ted Lasso Season 2 premiered on July 23, 2021, Sudeikis has liked a laughable number of tweets and articles that criticize himself and the show. Here’s but a taste of some of the many negative tweets the actor has liked over the past few months:

• “Stop fucking Tweeting about Ted Lasso, No one gives a shit!”

• “Everyone’s like aww Jason Sudeikis this, Jason that. Ted lasso this, ted lasso that. I literally give two fucks. That show looks stupid as shit.”

• “Safe to say Ted Lasso has officially gotten unwatchable.”

• “I think the problem for me with TED LASSO is twofold: a) Apple lol b) All of the characters look like dickheads I would avoid in every still or clip I’ve seen.”

• “Guys, I’m sorry to say this, but Ted Lasso is bad.”

• “Ted Asso.”

• “Dead Lasso.”

• “Jason Sudeikis is not a good dude.”

• “Whoever wrote Series 2 of Ted Lasso should be banned from touching pens for life.”

• “Watched the first episode of ted lasso and now i know what hell will be like.”

Upon reviewing Sudeikis’ likes (I scrolled all the way back to July for research) it’s clear that no one even has to snitch tag this man. He’ll find you and your Ted Lasso tweets on his own — likely by searching the show, his name, and the #TedLasso hashtag on a regular basis.

The reason Sudeikis chooses to like so many negative tweets remains unknown, but we have a few theories.

1. It’s not farfetched to assume that like Ted, who set up a suggestion box for his players early on in the series, Sudeikis genuinely values feedback of all kinds. If people don’t like his show or thinks he’s a “wanker,” perhaps he wants to know. And while those negative tweets may sting for a second, we doubt he’s taking online criticism to heart as strongly as, say, Nate did. Sudeikis knows his show’s beloved — he’s a freaking Emmy winner for goodness sake. So he’s probably liking your negativity, then pulling a goldfish and forgetting it ever existed 10 seconds later.

2. Longtime fans of Sudeikis know his background in comedy, so there’s always a chance that he’s liking his haters’ tweets to troll the trolls. Sudeikis knows that all people are different people, so he’s likely accepted the fact that not everyone is going to be fans of him or Ted Lasso. With a single like, however, he has the power to release a comical, “Yeah, I saw that you little shit,” statement and make that user regret tweeting the critique in the first place.

3. There’s also a slim chance that the actor is barely paying attention when he goes on his liking sprees. I refuse to believe this scenario is true, but we must consider all the options. After all, he did like this.

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Perhaps Sudeikis is simply channeling Ted Lasso’s kindness and sending virtual hearts to forgive his critics and inspire them to spew less vitriol online. We may never know the true motive behind his hate likes, but we do know they’re entertaining as hell.

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Jason, if you’re reading this, please feel free to throw us a like, and please, keep up the “unbothered king behavior.”

And Ted Lasso fans, if your you’re looking to fill the newly acquired void in your Fridays, we encourage you to binge-read Sudeikis’ Twitter likes every week.

It’s not as fulfilling as a new episode, but it’s pretty close.

Related video: The curious magic of ‘Ted Lasso’