Finance
Snapchat Q2 2018 earnings: Analysts predict disappointing report from Snap Inc.
-
Snapchat’s parent company Snap Inc. reports its Q2 2018
financial results on Tuesday. -
Many analysts are predicting a disappointing quarter,
with flatlining user growth. -
The once-buzzy startup has made a number of significant
missteps since going public in March 2017, and public consensus
on it has soured.
It’s been a bumpy year and a half for Snap Inc.
In March 2017, the parent company of Snapchat went public, buoyed
by a wave of hype — but since then it has been plagued by
difficulties, from Instagram aggressively moving in on its turf
and issues with growth to a disastrous redesign, and its current
stock price ($13) is less than half of what it was after the IPO
($27).
On Tuesday, the California company announces its Q2 earnings —
and it’s fair to say that most Wall Street analysts aren’t
exactly waiting with bated breath.
Wells Fargo expects a drop-off in daily active users (DAUs), and
set a price target for the stock of $12: “While we see some cause
for improving sentiment—namely that usage trends have stabilized
after SNAP undid much of its app redesign and that ad pricing may
have bottomed out, with advertisers noting increasingly
attractive pricing in recent trade press coverage—we are lowering
estimates for SNAP as we take a more conservative view on daily
active users (we now forecast a modest sequential decline),
revisit [management] monetization commentary and incorporate
recent advertiser checks into our 2Q view.”
Analysts at Wedbush and RBC Capital Markets, meanwhile, follow
the street consensus and expect to see user numbers flatline.
Needham’s analysts slashed their expectations for Snap’s quarter,
but raised their estimates — because of the company’s “aggressive
cost cutting.”
“We lower our SNAP revenue estimates by 15% for 2Q18 and by 5%
for FY18, based on lowered DAU growth projections and our
channel checks, which suggest a dramatic slowdown of spending
by brands on SNAP in 2Q vs 1Q. On a same-store basis, brand
spending on SNAP halved (from up 80% in 1Q18A to up 45% so far
in 2Q18E), owing to big events (Grammys, Super Bowl, NCAA
finals, etc) in 1Q18 not repeated in 2Q18 and brand’s FYEs,”
they wrote in a research note in June.
“We raise our profit estimates for SNAP owing to aggressive
cost cutting. We retain an Underperform rating until we see
positive DAU momentum. SNAP’s recent decision to open its
platform to third party developers (ex: Pandora) should aid
user growth.”
A particularly brusing note from Rich Greenfield at BTIG listed
Snap’s repeated missteps — from Spectacles to traffic drop-off on
Discover — adding: “With a market cap still above $17 billion,
Snapchat’s valuation appears absurd relative to our revised
forecasts … So why not go to SELL? While we
are tempted, sentiment on the stock is horrible and small
‘successes’ could lead to an overreaction of the stock (as we saw
in Q4). But more importantly, we are still intrigued by the
stickiness of the app as a communications platform. While
our patience is wearing thin and we hate being wrong, there is a
massive shift of consumer time spent to mobile with few ways to
participate outside of the dominance of Facebook and
Google. We are also intrigued that a 20-year Amazon
veteran, Tim Stone, decided to join Snapchat as its CFO in May.
Analysts at Barclays are more optimistic, predicting an “upbeat”
second half of the year following the hire of a new CFO, and
setting a price target for the stock of $16.
“SNAP is likely to report revenue and DAU in-line to slightly
below consensus in 2Q, but point to momentum building into 2H
on the back of the Android re-write and R-squared (the redesign
of the redesign). Consensus estimates don’t really capture
management’s guidance for DAU (likely below 191m) or revenue to
decelerate ‘significantly’ (i.e. – above the 18 points from 4Q
to 1Q). We think the buyside understands this, but given
operating losses and cash burn, any downward estimate revisions
are likely to mean short-term weakness in shares,” they wrote.
“Stepping back from the print, we think SNAP might be “getting
out of the woods” in 2H18 with a new CFO, a new Android stack
(solving the biggest problem the past year-plus) and lapping
the CPM reductions. Hence we would add to positions on any
weakness related to 2Q.”
Get the latest Snap stock price here.
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